BOOK MARKETING: "Beware Book Lovers Extraordinaire—You Are the Gatekeepers," by Lorilyn Roberts

If you love to read, relish a good story, or visit the library or bookstore frequently to satisfy your unquenchable thirst for something new and original – this blog post is for you.

If you are a Christian and love reading more than watching TV, cleaning the house, cooking dinner, or sleeping, don’t miss out on this great opportunity to discover new authors. 

Book lover beware: If you don’t want to listen to the ranting of an eccentric author, skip the next two paragraphs, but I feel led to share some thoughts that have been burning a hole in my heart. Here goes, the pent-up frustrations of an indie author.

I’m tired of indie authors getting a bad rap. I’m tired of readers and editors and authors and self-proclaimed experts bashing authors who independently publish. I’m tired of hearing those indie authors are unprofessional, have too many grammar mistakes, produce inferior quality books, don’t know how to write, and want to plug up Amazon with worthless books that are mostly given away or sold at 99 cents. I’m tired of reading “this website is for real authors (meaning those traditionally published).” I still struggle with being ignored or bullied. Some authors who have contracts with traditional publishers snub writers like me who have chosen to go indie. You’ve read their comments on blogs and in public places. Worst of all, they contaminate readers. They tell readers indie published books are no good and not to buy them. 

I want to respond to those bullies. Does God really care how books are published? You, the reader, if you take their comments to heart and believe them, are sacrificing an opportunity to discover new books by unknown authors—including me. I will never publish with a traditional publisher. A traditional publisher would have to pay me six months’ advance salary while I wrote that book, and because I make a very comfortable living providing sports captioning for television, no publisher is going to do that. 

That’s the end of my negative rant. I’ll probably never post this anywhere else on the web because I can’t help but be optimistic about the future of book publishing. The opportunities afforded to writers who are willing to work hard and follow an uncharted path are enormous. Readers deserve every opportunity to discover new authors, including this unique pre-Christmas feature offered by the John 3:16 Marketing Network. 

Book lovers are the new gatekeepers. They know a good book when they see one.  I’m giving readers a special opportunity to check out some books that are both traditionally and indie published, books that will bless readers from here to eternity.

I lead a network of authors readers might not have heard of because I don’t advertise or promote the network. Authors find us. The John 3:16 Marketing Network includes both traditional and 

indie-published authors. Before I admit an author into the network, I check out the author’s website and make sure the prospective author is born again and believes writing is a calling from God. 

God should be at the center of everything we do. As a network of Christian authors, our passion for Jesus Christ spills out onto the pages of our books. We can’t hold back the blessing—we are simply the conduit, the voice, and the pen. Authors find their joy and fulfillment in God when they use their talents to glorify Him. As we fulfill our calling as writers, we trust God to get our books into the hands of readers.

If you want to buy books that are cutting edge, books that aren’t written just to make money, but books that define the times in which we live, that speak of redeemed lives from broken dreams or take the reader to faraway places, I ask you to go to our Christmas page and check out the books we have featured. Many authors have chosen to go indie. Others are traditionally published. We have done book comparisons that you will find nowhere else. 

Let me give an analogy. If a new restaurant opens up in town and no one goes to that restaurant to “check it out,” is that restaurant going to stay in business? If readers want the options that indie authors offer, I ask that book socialites support us. The opportunity readers don’t want to miss is right here. I hope everyone will check out these wonderful Christian books, many published in the last year.

I spent hours compiling these comparisons to help readers choose books they might enjoy. The books featured on the left side are well-known books, many of which are secular, best-selling books on Amazon and the New York Times. We are giving readers a Christian alternative on the right side of the page (This comparison was in the orginal post on the John 3:16 Marketing Network blog, but I removed it because many of the links were no longer active).  

While you can give presents for Christmas that will make great gifts, I challenge you to give a gift that will last a lifetime—the gift of reading. Give your mother, your father, your daughter, your son, your best friend, your teacher, or your boss a book waiting to be filled with memories. You can sign the book and personalize it. Most recipients of signed books keep those books in a special place on their bookshelf. 

When I think of what’s survived the last few thousand years, the written word has outlasted almost everything. We treasure those relics, we use books to rebuild the past, we cherish the books we read, and we long to enjoy another good story that will touch our souls and become a part of us. Take this opportunity to make future memories for you and your loved ones. Check out the link below and discover new books. You never know what blessing you might be missing if you don’t take a peek. 

All of the books by John 3:16 authors are highly rated. Help us to keep writing books you want to read by supporting John 3:16 Authors. 

BOOK MARKETING: “A New Way to Sample Christian Books by the John 3:16 Marketing Network Authors” by Cheryl Rogers

John 3:16 Network to Release Taste and See First Chapters Book Soon

Article by Cheryl Rogers originally appeared on the John 3:16 Marketing Network blog.

A new book by the John 3:16 Marketing Network will showcase the work of 58 authors who have banded together to share the Gospel of Jesus Christ through their writing talents. Slated for release in early December, Taste and See, a Sampling of First Chapters by John 3:16 Marketing Network Authors will be available in various ebook formats.

"I am excited to offer this book completely free through the Christmas holidays," says Lorilyn Roberts, the network's founder, who is editing the book. "I had no idea initially if anyone would be interested or if publishers would let us reprint the first chapter, but the response has been overwhelmingly positive."

"After the first of the year, people will need to sign up for the John 3:16 ezine to get Taste and See for free, but until January 1, everyone can download as many copies as they want from Smashwords and other distribution sites, including Apple, Kindle, Nook, and Sony with a coupon."

Lorilyn started the John 3:16 Marketing Network, which is free to join, as a means of collaborating on book launches and other marketing endeavors. As of this writing, the network has grown to 150-plus members. In addition to launching books, the network offers book showcases, reciprocal blogging, monthly prayer meetings via teleconferences, a bulletin board, an active Facebook page, a site to post book reviews, and tutorials for some of the more technical aspects of marketing. Lorilyn has also written a book, How to Launch a Christian Best-Seller Book, to help authors reach best-seller status on Amazon and Barnes & Noble. A storefront is run in affiliation with the New Christian Books Magazine, operated by network member Cheryl Rogers.

Taste and See, a Sampling of First Chapters, features fiction and non-fiction aimed at readers of all ages, plus a few surprises," says Lorilyn.

The John 3:16 Marketing Network plans to publish the Taste and See book annually to enable readers to enjoy new authors' books. "We write and publish a lot of books each year," Lorilyn adds. "I am sure we will have many new books to include in another sampling next year."

Again, the sample book will be free through the holidays; sales links to the full works are included. Taste and See will retail for $3.99 at Smashwords.com after the holiday promotion. It will continue to be free after the new year if you sign up for the John 3:16 ezine.

Distribution is planned through Smashwords.com and its retail network, the John 3:16 Marketing Network website and blog, New Christian Books Online Store, and network member blogs and websites.

The book's cover features mini book covers submitted by authors, in a collage format. "My goal was to showcase all the authors and their books in a visually pleasing way," says Rogers, who designed the cover and assisted with the book's formatting. Rogers, who has authored a number of books aimed at Christians of all ages, publishes New Christian Books Online Magazine as a free service to Christian readers and writers.

BOOK MARKETING: “A New Way to Sample Christian Books,” by Lorilyn Roberts

A New Way to Sample Christian Books

By Lorilyn Roberts

The following blurb in italics is quoted from Nathan Bransford’s blog, dated September 29, 2011.

“There is so much talk about self-published books in the writing-o-sphere. But have you actually read one?
Poll below -

Have You Ever Read a Self-Published Book?

·                   Yes
69%

·                   No
30%

Total Votes: 1,773

Also, your further thoughts requested in the comments section. Did you like the self-published book you read? Would you read another? Do you only read traditionally published books? Etc.”

The poll was under way when the comments were posted so it’s interesting to look back at the final results. I read most of the voluminous 285 responses. If you would like to peruse them, here is the link: http://blog.nathanbransford.com/2011/09/have-you-ever-read-self-published-book.html

While it’s hard to generalize from such a wide variety of responses, some things are clear: 

1. There is still a lingering prejudice toward Print-On-Demand/self-published books.

2. Many readers do not think Print-On-Demand/self-published books are on par with industry-published books.

3. A sizable portion of readers have not read Print-On-Demand/self-published books.

4. Many who haven’t read Print-On-Demand/self-published books would if they could sample them for free.

Out of the menagerie of comments shared in this blog post, after much reflection, I came up with an idea which I will share in a moment. But first, I want to give my own thoughts about the findings from this survey. I have said this for a long time, although most traditionally-published authors won’t agree with me:  Readers don’t care how a book is published. They might think they care because of preconceived notions that self-published books are in the category of “vanity” publishing, and therefore, inferior. In reality, however, when you dig deeper into those who are not biased, you will find what readers really care about is content. Content is king.

My American roots go deep. Some of my ancestors arrived with the Mayflower, and in the decades of colorful history since then, dreamers have made us a great nation. The key factors that made that possible: Freedom and a capitalist system where hard work, creativity, and perseverance rewarded those who didn’t give up.  Do we really need gatekeepers to tell the world whether something is good?  Do we really need a hundred authors with unread manuscripts returned because the overworked acquisitions editor was two months behind opening her mail? In the past, because of the financial investment, book publishers decided which books would see the light of day. Most never did, making it very difficult for promising authors to get discovered.

Get ten people in a room and I guarantee you, they won’t agree on everything. Chances are they will have different tastes on what they like to eat, where they want to go on vacation, and yes, certainly on what books are worth reading. The traditional way of publishing books squelches creativity. I have spent far too much time trying to understand what an acquisitions editor or agent wanted, where he wanted my manuscript sent, and then he lost my manuscript anyway. That wasted time could have been better spent procuring an editor, improving my writing, and publishing and marketing my book myself. That is exactly what I did eventually. My point, though, is that the readers didn’t care how my book was published. They did care that it was worth reading.

I believe the days of mailing a book to one hundred publishers over five years hoping to find a “taker” are gone. Why would anyone want to do that? Authors can publish their own books now—faster and more efficiently. It doesn’t mean that the traditional way won’t exist into the future. It does mean ALL publishing companies will be vying for supremacy in a rapidly changing environment where the old ways of doing things won’t work as well. Competition raises the standard and forces downward the cost of publishing. The reader benefits from more choices in books and the result is a brighter future for new authors who are gifted with an entrepreneurial mindset. The only requirement—write the best book.

While the John 3:16 Marketing Network is for Christian authors, I envision our paradigm being adopted for mainstream authors, though it may not be free. The hard work in the John 3:16 Marketing Network is borne by many who have a passion to serve. Opportunities abound to provide books to readers all over the world, not only through industry-published books, self-published and Print-On-Demand books, but e-books as well. I envision e-books becoming popular in countries where the shipment of p-books is not practical or affordable. 

We are on the cusp of a revolution in publishing, and the John 3:16 Marketing Network is at the forefront of marketing innovation. Readers want diversity, options, and choices. The John 3:16 Marketing Network is poised to experiment with new ideas and introduce readers to new ways to sample books. Again, I want to emphasize, that letting the reader have more choices makes it easier for him to sample.

Not only is it important for authors to provide readers with the best possible product, why not give book lovers “more flavors”?  With the end of the year approaching, I have exciting news.

First, we will have a short Christmas membership drive to allow newcomers (authors and bloggers) to join without a referral (must believe in John 3:16).

Second, to celebrate our first full year of launching best-seller books on Amazon, we will be offering a free e-book, Fifty First Chapters From Christian Authors, a New Way to Sample Christian Books.  

Third, we will be introducing a new John 3:16 Marketing Network Membership for readers. If you are interested, all you have to do is sign up to receive our e-zine. You will NOT be bombarded with emails because I don’t have time to write them. My goal is to provide access to the best undiscovered Christian literature in the world. In the future, we will serialize e-books; and offer coupons for free e-books, short stories, and anthologies by John 3:16 authors. Tell us what you want; we would love to hear your ideas.

Our first e-book, Fifty First Chapters From Christian Authors, a New Way to Sample Christian Books, will be released on December 15 (or sooner). To receive your free copy, all you need to do is sign up to receive our e-zine. Enjoy reading the first chapter of fifty books by fifty authors AT NO COST. Nothing like beginning a new book that whets your appetite for more. You won’t have to travel to a book store or surf the web to find the kind of book you want. We have made it easy for you to sample a large assortment of all kinds of books while drinking your latte at Starbucks, at home curled up on the sofa, or during your lunch break at work.

Our John 3:16 Marketing Network authors are known and unknown, young and old, first-time published and multi-published, standard-industry published, self-published, and Print-On-Demand published. 

Our goal is to glorify God in our writings and help each other to promote books with a Christian worldview. If you are interested, please sign up for our mailing list. On December 15 (maybe earlier), you will be emailed a coupon to get your free copy. We will also be posting previews of chapters ahead of the launch at http://john316mn.blogspot.com. More information will be forthcoming.

 

BOOK MARKETING: ROACHES THAT EAT YOUR BEST-SELLER BOOK MARKETING DREAMS, by Lorilyn Roberts

Many years ago my ex-husband and I drove to Gainesville, Florida, from Augusta, Georgia, when he was finishing medical school and applying to residency programs. We had brought along our dog, Shelley, and it was dusk after the long eight-hour drive before we arrived at the motel.

As I headed into the bathroom exhausted, I was aghast to discover the ugliest creepy crawler I had ever seen-a huge, brown roach with antlers (okay, they were feelers, but they looked like antlers), crawling around on spiny, hairy legs, and the worst part-he turned his head and stared at me with dark beady eyes.

I ran out of the hotel room screaming at my husband, "I saw a roach."  After calming me down, we went back in so he could murder the invader. But the roach had scampered away. Of course, I insisted that we find him. As we examined the room in minute detail, we started seeing roaches everywhere-on the walls, on the floor, in the bathroom, crawling on the bed-I stood there and cried, "I can't stay here."                               

It was a football weekend, and if you know anything about Florida Gator football, you know that means almost every motel is full. We went from motel to motel for hours after driving all day to find one that had a vacancy that would accept dogs.

While my husband was contemplating an important interview for his residency, I was facing the horror of sleeping in a roach-infested hotel room. It was many years after that experience before I could stay in a hotel and not do the standard "roach check" - inside the bed sheets, under the bed, the dark bathroom, the closet-I would turn out the lights after I got into bed and then five minutes later turn them back on again to make sure one hadn't come out of hiding.

As I learned later, because my husband did accept that position at the University of Florida, there are many species of roaches besides those big ones. There are little ones, ones that fly, ones that hide in dark places, and ones that fall into the water while you take a bath (I would know).

What does a roach-infested hotel have to do with book marketing? When my husband finished medical school, I had huge hopes and dreams. I had spent the first five years of our marriage supporting him while he was in medical school in a job which was less than satisfying. I couldn't wait to take the next step toward my dream of earning that elusive college degree, which didn't include meeting a roach upon arrival.

The roaches of life have a way of catching us off-guard. They appear out of nowhere when we least expect them, and usually at the worst opportune time. Recently I had my one-another group over for prayer and put out a nice spread of food. While enjoying the sweet fellowship of Christian believers, one of my guests pointed out a large handsome roach crawling across the floor toward the table of food. That pang of embarrassment at an unexpected moment, we have all been there. I ran and fetched the roach spray. Such is life in Florida for those folks who live in Canada and the hinterlands.

As authors, we hope that story we have been mulling around in our heads becomes the next best-seller. But what about those marketing roaches? Have you met one? They are those "horrid things" that threaten to make an even bigger mess of your best-seller dreams. They rob you of sleep, steal your money, destroy relationships, and take away your peace of mind, filling you with worry, apprehension, and doubt.

I encountered my first roach in marketing when I went to a writer's conference in the Southeast. "No one reads memoirs" several people commented. Many attendees ignored me when they found I wasn't a VIP-an editor, agent, or well-known author. Others sounded judgmental with comments like, "Did anyone edit your book?

I came home and wanted to crawl back into my little cubbyhole and forget all about marketing. The experience squelched my creativity and motivation in one fell swoop. Even the proposal that I spent several days working on that an agent asked me to send him following the conference was never looked at.

I've learned there are a lot of roaches in the publishing business, and I have by no means met them all. On the book marketing forum, some of my fellow authors have shared some of their experiences with other kinds of roaches that I didn't even know existed.  

My first step to a healthier mindset was to quit focusing on all the things I couldn't do or control and figure out what I could do. I found I could do a lot more than I thought if I just took the time to learn how and wasn't so impatient. Your roaches are probably different from mine, but whatever they are, they will handicap you more than you realize unless you deal with them. You will be able to do more than you think if you have a teachable spirit, a positive attitude, and invest some time in helping others. When you help others, you are really helping yourself.  How? I don't know how, except it's one of the laws of nature that seems to work itself into equations that have eternal value. God sees it all and rewards us in ways we least expect it.

I had to go back to my faith and recommit my dreams. There is nothing anybody can do to prevent God's perfect will from being accomplished. No one has any power over my mental state except if I willingly relinquish that power to them. In the process of adversity and difficulties, God makes us strong. Nothing is ever wasted without serving a useful purpose.

Nevertheless, it's important to be aware of the more common kinds of roaches in marketing. A couple of months after my book was published, I bought two pricey email blast services-the kind where companies send out book announcements to their email lists, including subscribers, libraries and bookstores. Beware-these pricey roaches in the end were worthless. I sure wish I had that $600 back.

There are some other not-so-subtle roaches in marketing-laziness. If you are not willing or you don't want to work hard at marketing, I hope you have some influential contacts. You've probably heard this before but it's worth repeating: Nobody cares about your book. Your job is to make other people care. How do you do that? Through building relationships (I won't say anymore about this for now, but will address this again in the sixth article).

For those who have day jobs, kids, school, and major commitments outside of writing, I feel your pain. And this is where my concept of "process" comes in. I must focus on what I can do and leave the outcome in God's hands.  

The roach of discouragement: Quit complaining and ask God to help you. The John 3:16 Marketing Network is all about encouragement and lifting each other up. If you are hoping that "best-seller" status will bring you happiness, it won't. There is truly nothing "out there" that will fulfill you. Only your relationship with God, family, and friends can bring you happiness. 

Now that we have dealt with some major roaches in marketing, let's look at some things you can do to start marketing effectively. Before we begin a best-seller program, we need to look at what goes into launching a book, focusing on Amazon.

What you must do-long before you approach anyone to help you. We've had authors come into the network who did not have these things in place. Without fixing them, their book launch was doomed to failure.

1. Make sure your book has been edited completely-no ifs, ands, or buts. In addition to a professional editor, ask twenty people to read your book and look for things that are wrong, unclear, or misleading-from grammatical errors to content issues to structural problems. I guarantee you, honest people will find the problems-even though your mother will tell you it's wonderful the way it is. All the networking and promoting in the world won't salvage a poorly written book.
2. Make sure your book is not overpriced. Nobody will buy a book that is too expensive. There are unscrupulous companies out there that will overprice your book-roaches feeding on your desire to get published that care nothing about making your book salable. They will take your money up front and offer empty promises. Don't fall for it. Be wise. Remember the Proverb, "A fool and his money are soon parted." Go to Amazon and compare your book with others of similar content and length. Make your book cheaper if it's possible (and some publishing companies do listen. I asked that the price of one of my books be reduced and they did it).
3. In my opinion, e-books are the wave of the future. Price e-books lower and you will sell more copies. Remember, you must be competitive to sell books. Not only publish your book on Kindle, but in other e-formats as well, including Nook and Sony. Smashwords is an excellent service for publishing all types of e-books.
4. Get as many reviews of your book as possible. If you are an unknown author, you should have at least 5 four/five-star reviews before asking others to help you. We ask for two reviews on the John 3:16 Marketing Network now, but we will probably increase it to five soon.  
5. Here is a screen shot of my reviews for Children of Dreams. Reviews are important-both good ones and bad ones. My worst review was one three-star review. Why?  The reviewer thought I had too much Bible content. I thought it was actually a good review-after all, it’s an accurate assessment of my book for someone who is thinking about reading it. The reader will know what he is getting before he buys it. That’s what reviews are for.

 

1. Take advantage of all the functionalities of Amazon to market your book; i.e., the inside-the-book program. It allows others to sample your writing before buying your book.
2. Upload a nice photograph of yourself for your Avatar. While I love those goofy animal shots, I am not so sure if they pass the screen test for promoting oneself as a professional.
3. You will notice on Amazon all of the author names are hyperlinked to something called an Author Page. These are set up through the Amazon Author Central portion of Amazon. The Author Page will show your profile, bibliography, published books, a book trailer if you upload one, and a link to the Amazon Associates Program. The Amazon Associates Program will allow you to sell Amazon books on your website or blog.  All these things can sound very intimidating at first and overwhelming, but if you take it one step at a time, anyone can learn how to use these tools effortlessly. Because they are technical in nature rather than creative, all an author has to do is switch to the other side of his brain, which is where most adults spend their life anyway. Again, I repeat, anybody can do these things.   

Make sure you list your book correctly in the subcategories on Amazon, going from the largest category to the smallest. It is more difficult to reach best-seller status in a huge category like fiction than in the subcategory Christian Romance Fiction. The biggest roach-killer for the John 3:16 Marketing Network authors has been not optimizing the best-seller categories to enhance the probability of reaching best-seller status on book launches. 

1. Again, don't let the laziness roach eat at you. Persistence pays off.
2. Don't let the discouragement roach take away your dreams. As long as there is life in you, give it your best shot. Shoot for the moon. Even if you miss, you will land among the stars.
3. Start a blog and post to it as often as you can. To be a member of the John 3:16 Marketing Network, you must have an active blog. Write about what stirs you, interview other authors on your blog, review books, and post your reviews on your blog, Good Reads, Amazon, and other social networking sites.
4. Build up your Facebook contacts, Twitter followers, and create a Fan Page on Facebook.
5. Seek out positive people to interact with on the Internet. Avoid roach people-those who are self-centered, negative, bitter, or judgmental. They will pull you down into a funk you may never get out of.
6. Enjoy the journey. If you feel overwhelmed, pull out the roach spray. What do you need to kill? Examine what you are doing and consider what isn't working. Know yourself, your limitations, and your strengths. Focus on process, not on outcome, and ask God to give you wisdom.
7. Finally, don’t give up. Join with like-minded authors  experience the blessing of sharing your marketing journey with others.

BOOK MARKETING: ”What It Takes to Have a Winning Team,” by Lorilyn Roberts

Everyone knows who Lebron James is—at least they should know. Many consider him the best basketball player currently playing the game. He can do it all—shoot from the perimeter, make free throws from the foul line, dunk the ball with great charisma, pass it through arms and legs, muscle his way through guards, and practically defy the laws of probability on a good night.

He didn’t just start doing that. He’s been doing it since he was young. In fact, he entered the NBA at eighteen, right out of high school, bypassing a college career completely.

I remember the naysayers—he’s not good enough, he’s not old enough, he doesn’t have enough experience, in the NBA he will have lots more competition, he’s not that good. I remember all those comments because I wrote them. I do closed-captioning for television, and commentators love to beat up on famous people. Actually, maybe it’s not so much beating up on people, but I cringe at times when I hear what ruthless so-called experts say, thinking how I would feel if they were saying that about me.

Marketing is really a game. It’s a big game made up of players, managers, owners, referees, commentators, and the “crowds” that watch, whether it’s in a stadium, in the galley, in the stands, or in a gymnasium. Somewhere everybody fits. Those that don’t enjoy sports, well, I guess you just miss the game.

But let’s pretend you are a sports fan even if you aren’t. I use Lebron James as an example because he is a marvelously successful basketball player. He has done it all—except one thing that he wants more than anything else. He wants to win an NBA championship.

Why hasn’t he done that yet?  After all, he’s been a professional basketball player now for years. Were all the naysayers right? 

Even the best basketball player in the world can’t win a championship all on his own shoulders. When Lebron James was with the Cleveland Cavaliers, he tried. He did everything in his power to make it happen. He came close, but in the end he failed.

As I am writing this, the Miami Heat is playing the Chicago Bulls for a bid at the championship. I don’t know who will win—I am pulling for Miami for Lebron’s sake, even though I really like Joakim Noah for the Bulls (He showed up at my daughter’s nine-year-old birthday party and surprised us all.

Games are not meant in large part to be solitary sports (except for a few like tennis). To win, it takes cooperation, commitment, hard work, perseverance, and team participation by everyone.

I have captioned hundreds of games in various sports, and afterwards, the reporter usually interviews the most valuable player and the coach. He will also interview the losing coach and one of the best-losing players if time permits. It’s always interesting to hear what each coach says, and I especially love to hear the players’ thoughts.

After the game, all the reporters from the various sports news agencies will gather in a press room, and the star players and coaches will sit at a long table. The press conference often includes a bunch of “stupid” questions. Usually, with grace, the players and coaches will endure the battery, probably remembering that paycheck (in the pros), and those in college get a taste of the limelight.

But for those teams who are successful, it goes so much deeper than that final winning shot. It goes back to hours of practice and sacrifice; learning to play together as a team, the quirks of fellow teammates, what makes them tick and what ticks them off; and encouraging each other on how to make the other person’s game better. It’s about “dying to self” and embracing the concept deep down that it’s not “all about me.” And sometimes you have those phenomenal athletes like Tim Tebow who openly give the glory to God for their success.

How does this tie into the John 3:16 Marketing Network? Each author who has joined the network will admit to the dream of wanting to be a best-selling author. And in the John 3:16 Marketing Network, this is achievable for an unknown author in subcategories. It has happened on Amazon several times in the eight months we have been in existence.

But I want to remind the reader that the ultimate goal of the network is to bring glory to God through promoting a Christian worldview in the best-seller categories on Amazon, Barnes & Noble, or the New York Times. If we remember the ultimate goal is to glorify God, we can have a “winning team.”

That means we rejoice when someone else wins an award, snags a contract, receives a glowing review, or achieves something for the first time he or she never thought possible. We die to ourselves, not wishing it was us instead. God has a path for each one of us.

As a Body of Authors, we can help each other to achieve success on whatever path God sets before us. For some, that might mean selling only a few hundred books. For others, that might mean selling thousands. The outcome is not ours to control. We unselfishly commit our way to being part of a winning team, not counting the costs in personal sacrifice, but the ultimate cost of winning souls. That is the real game in Christian marketing.

It’s not always the outcome that matters, but the process through which we achieve it. If we focus on the outcome and disregard relationships as we strive for that elusive finish line, we probably won’t succeed. It’s just too hard. Winners have learned they need others’ help to succeed. This is the philosophy behind the John 3:16 Network.

Recently, an author complained to me, “I feel like I have given out so much and gotten so little in return.” She cited some examples and I could relate to her sentiments about being slighted. We have all experienced it. None of us are immune because it’s not in our nature to ignore the hurtful things people do to us—even when it’s unintentional.

My email back to her was this:

God will return tenfold what you give out if you don’t keep score. He doesn’t forget. Think about all the people who have helped you and you weren’t in a position to return the favor.

Believe me, you will receive it back in miraculous ways, and it’s always better than what you expected, perhaps from a different source. But you need to have a short memory to allow God to have a long one.

The John 3:16 Marketing Network is about a lot more than selling books. It’s about being a winner - dying to self, caring about others, and encouraging each other in the journey. With the right attitude and the gifts God has given us, I have no doubt that many in the John 3:16 Marketing Network will achieve great success as far as book sales.

But there are also other kinds of success not measured in dollars and cents—in relationships, networking, and gaining knowledge and skills.

I don’t want to walk away from the marketing game because it’s too hard. I don’t want to sit in the stands watching others sell their books while I languish because I don’t know how. I don’t want to be stuck on the bench because I am injured—whether it’s my hurt feelings or pride that has tainted my attitude and made me selfish. And I don’t want to be a commentator finding fault with everything someone else has done wrong. I don’t want to be a referee—I just want to play. And those commentators out there—I can hear it from the naysayers. They probably think I am just a little crazy. Well, guess what? My kids would probably agree with you (but they love me anyway).  

Here we are all winners. We have taken that first step in successful marketing—networking. 

Author’s Note: Although the John 3:16 Marketing Network is no longer active, the steps we took and the strategies we implemented still apply today in 2022. Create your own networking with other like-minded authors, help each other on book launches, and you can achieve great things; but remember, it is God who we serve. Give Him all the glory for your success and learn from your mistakes. It’s a marathon, not a sprint. Happy Marketing!

BOOK MARKETING: “What is a Book Launch Anyway—and Slowly, Please, I Am New at All of This,” by Lorilyn Roberts

A few years ago at the Florida Christian Writers Conference, I took Randy Ingermanson’s marketing class. If you ever have an opportunity to do so, take advantage of it because he is thorough, honest, and entertaining. Now that’s not something you can say about most physicists! At the time he was working on one of his many books and made the comment that his goal was to hit number one on Amazon when it was released.

Of course, being the newbie that I was, I didn’t know exactly what he meant, but it sure sounded impressive. I had no idea how one would even begin to accomplish such a feat.

I have found many authors are pretty much like me when I took that marketing class. And while they may be on Facebook, they don’t know how to use it very well (or how to make a fan page). Most groan when you mention Twitter, struggle with uploading a .jpeg, don’t know how to resize one (you’ve seen those monstrosities that take up a whole blog page), don’t know how to use widgets—the first time I heard the word, I thought it was a wizard—or make a video, use an URL shortener, or follow someone’s blog (where is the button), or the importance of even having followers.

Authors know how to do one thing—they know how to write. That is what they are passionate about. I would also rather write than do marketing. I would pay someone to do it—except I am too poor. But I don’t want to take my baby (my book) that I gave birth to and present it to another writer’s conference and have no one look at it.

When an agent and an editor told me to “Come back and see me when you have a thousand on your opt-in list (I had twenty-six at the time), my thought was, you just wait. I was challenged to do something that two people at the conference made me feel like I couldn’t do, and I wanted to prove them wrong.

I set about doing all the things writers do to begin marketing when they don’t know what they are doing—except I had just taken Randy’s marketing class, which ran for four days, and I learned A LOT.

And then the reality set in. Have you ever tried to get a thousand followers on an email opt-in list? Even though it’s easier now than before with the growth of Facebook and Twitter, it still takes time and effort.

Recently I went into the hospital to have an outpatient procedure done (one of those rites of passage when you turn fifty). The pre-op stuff was a lot less fun than the actual procedure itself, but unless I did the pre-op, the doctor wouldn’t have been able to see what he was looking for. It’s the same with a book launch. You must do all the steps I have talked about up to this point in order to have a successful launch.

One of my goals with the John 3:16 Marketing Network has been to help authors who come into the network who can’t do the above things. I am surprised at the number of authors who join who are still using a 54K dial-up modem. An author will be at a huge disadvantage if she doesn’t upgrade to something faster. I can’t imagine being handicapped to that degree and being successful at marketing, though anything is possible. But I would recommend a person have a cable modem or a fast connection, much faster than dial-up.

I was told when I took a class, “How to Launch a Best-Seller,” that people would be more than willing to help. That has not been true for me. Most people never respond to my emails unless they know me personally. Getting reviews is not always easy (many don’t know how when you ask them or are too intimidated to post anything on Amazon). Getting someone to read my book is hard (authors who like to read books and write reviews are already overcommitted, including myself). I have sent several copies of my book to people and never heard back from them. Sometimes I think those are the books that show up later on Amazon for a bargain price that you don’t get a cut of. I found it to be a lot harder to get partners than I ever thought it would be.

That is when the idea of the John 3:16 Marketing Network was born. If we had authors who were willing to come together and help each other, who understood the process and cared about others in the network, it would be a dream come true not only for me but for others as well. There are far too many authors like me with good books waiting to be read and no way to effectively market them.

Out of my need for a way, God laid it on my heart to form the John 3:16 Marketing Network for Christian authors. I thought about what impact we could have, changing the landscape of book marketing and publishing with sheer numbers and personal commitment, pushing Christian books higher in sales to best-seller status, and impacting what kids and adults read with a Christian worldview.

That leads to the question, “What is a book launch anyway?” A book launch is a 24-hour event. You tell everybody in your little world (or big world) about your incredible, awesome, one-of-a-kind book, and then you get all of those people to tell everybody in their little world (or big world) about your incredible, awesome, one-of-a-kind book—and, as a result of the amazing world of mass media, everybody will hear about your book, and able to receive all the unique, one-time free e-gifts that will be offered if  he buys your book on “launch day.” The other key factor is all the sales must go to one specific location; i.e., Amazon. The book sales over that period will surge, enabling you to hit best-seller status in one or more categories. Again, to incentivize people to buy your book on your launch day, you offer free e-gifts that are immediately downloadable; but only on launch day. Then the e-gifts go away.

We have over 125 authors as of this writing in the John 3:16 Marketing Network. (Please note: the John 3:16 Network is no longer active). Some are beginners and some are pros, but we are all Christians. We are individuals blessed with the passion for writing.  We help each other with book launches, blog postings, book reviews, following each other on social networking sites, and on and on.

I am reminded of Hebrews 12:1 from the New Testament in the Bible: “Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles, and let us run with perseverance the race marked out for us. Let us fix our eyes on Jesus, the AUTHOR and perfecter of our faith, who for the joy set before Him endured the cross, scorning its shame, and sat down at the right hand of the throne of God.”

When the big day arrives, what happens? Your partners will send out Facebook and Twitter announcements. Those with big opt-in lists will announce your book to their subscribers. Some of your partners (friends) will feature you on their blog, host an interview by you or post some of your articles. Hopefully glowing reviews on Amazon and other sites will entice the public to push that “buy” button; and, you will have some fabulous bonus gifts for your buyers—free downloadable e-gifts available right after the buyer receives his confirmation email—available nowhere else!

What is a good launch? At the John 3:16 Marketing Network, we look at rankings. If we hit best-seller status in a category, we are thrilled. If our rankings get pretty low in terms of book sales, we are happy.

It’s important to note. Whether you reach best-seller status or not, you are gaining exposure. Others are tweeting, Facebooking, and sharing your book with their social networking contacts. It’s all about exposure. Oftentimes, people have to hear a name many times before it starts to register, “I need to watch that movie,” or “I need to buy that book.” We tell our authors not to get discouraged if you don’t sell as many books as you had hoped. Remember, it’s all about process, not outcome.

BOOK MARKETING: “Are There Secret Formulas or Short Cuts for Making the Best-Seller List on Amazon?” by Lorilyn Roberts

Are There Secret Formulas or Short Cuts for Making the Best-Seller List on Amazon?

John 3:16 Marketing Network

Part One of Six

If I knew of a secret formula, I would be a millionaire—and so would you, because secrets promising success don’t remain secrets for long.

There is one sure road to the best-seller list, provided you have a good book, and that is hard work and networking. I don’t know of any other way to do it. What I have discovered, however, is many authors spend a lot of time and money in less productive ways, thus coming away feeling discouraged and defeated.

Examples of comments I have heard include: “I can’t get anyone to review my book,” “my sales are non-existent,” “I don’t know where to begin,” “I spent money doing ‘this thing’ and got no results.”

You also have heard this if you have been marketing for a while. I could tell some fabulous tales of “drain holes” I thought would work and didn’t.

One of the reasons I made becoming a member of the John 3:16 Marketing Network free is so people would not feel like they paid for something and got less than their money’s worth, and most authors don’t have a lot of extra money (like me). 

I also didn’t start the John 3:16 Marketing Network to become a marketing guru. God gave me the vision, but He gave me the passion to write. But without a way to promote my writing, I knew nobody would read my books because nobody would know they existed.

I will share a short story about my first book, The Donkey and the King, which I published using a Print on Demand publishing company. When my book arrived, I was ecstatic. I could at last say I was an “author.”

But, sadly, I didn’t know any other authors to share my excitement with and I did nothing to market it. I made no announcement and told nobody about my new book, except my closest friends and family. I did nothing to promote it, not even with people in my church. ZILCH! NADA!

I am sure you are wondering how many copies I sold—maybe ten copies. Yep, I probably made the Guinness Book of World Records for the “worst-selling” book that year. Why didn’t I do something to promote it?  First, I didn’t know how; and second, I was too shy to talk about my own book.

A couple of years later, I went on Amazon to see if The Donkey and the King was listed since I had never checked. Sure enough, it was there. I had one review by someone I didn’t know with a rating of five stars. That was the first time it occurred to me that somebody out there might like to read my book beside my closest friends and family.

I have gone from that day to this—because God put it in my heart to start the John 3:16 Marketing Network.

The John 3:16 Marketing Network is based on John 3:16 from the New Testament in the Bible: “For God so love the world that He gave His only begotten Son, so that whosoever believeth in Him should not perish but have everlasting life.”

To become a member of the John 3:16 Marketing Network requires only two things:

1. You believe in John 3:16.
2. You have an active blog/website.
    

Over the next six days, several of our John 3:16 Marketing Network authors are hosting a guest blog of different authors as part of our twice a year membership launch. Each day I will share a marketing article, and the guest author for that day will share something about herself and her writing career.

Before we are authors, we are people uniquely gifted and loved by God. Once we look beyond what someone does and see him as we see ourselves—a human being with needs, wants, struggles, hopes, and dreams, we can relate to him better and discover things we have in common.

That brings me back to the question and the title of this piece, Are There Secret Formulas or Short Cuts for Making the Best-Seller List on Amazon?

The short answer is no, there are no secret formulas, but yes, there are shortcuts to make marketing easier. Please check out my book How to Launch a Best-Selling Christian Book on Amazon.

Author Note: The John 3:16 Marketing Network is no longer active, but the ideas presented in the book still apply in 2022.

JOHN 3:16 MARKETING NETWORK GUEST POST: Lorilyn Interviews April W. Gardner About Her New Book “Wounded Spirits,” an Amazon Best-Seller, and More

LORILYN: I would like to introduce April Gardner. April is a gifted writer with a wonderful personality that shines through in her writing. I met April on Facebook and approached her shortly after starting the John 3:16 Marketing Network. It was with much fear and trepidation that I initially asked people to join. 

Luckily for me, April took me up on my offer; and for that I am grateful. She has been a tremendous asset to the John 3:16 Marketing Network, paving the way for others to follow in her footsteps. I share this short interview with April, which speaks to our hearts as each of us longs to write a best-seller on Amazon.

LORILYN: What motivated you to become a writer?

APRIL: There was a story that needed to be told. I came across the lives of the Creek Indians and the McGirths on the pages of history books and felt a burning need to know these people better, to understand how they might have reacted and dealt with the circumstances thrust upon them. There’s a certain mysterious and regal quality to our country’s Natives that lures me in. They had nearly perfected the true sense of community, selflessness, and passion. I just needed to live in their moccasins for a while.

LORILYN: How do you write fiction? Do you outline or fly by the spirit? Do you pick your characters out of thin air, or base them on people you know? And how did you create the historical setting of Wounded Spirits? Did you have to do lots of research or are you a history buff?

APRIL: I tried writing “by the seat of my pants.” Once. Nope, it’s not for me. I’m a detailed plotter. I build my characters based on what I need them to accomplish in the plot. Adela, for instance, needed to find it relatively easy to forgive some pretty unforgivable deeds. So I made her a people-pleaser. When wrong was done against her, she automatically found a way it might have been her own fault.

The historical setting for Wounded Spirits was practically created for me. Pickett’s History of Alabama is one of the most interesting history books you’ll ever read. It’s almost written in story form. Since Pickett interviewed many survivors of the Creek War, he was able to color the pages with amazing descriptions of the people and places found in Wounded Spirits. He made my research rather easy. Thank you, Mr. Pickett!

LORILYN: You reached number one status in Christian fiction as a brand-new author on the day of your public launch. Please share with others how you accomplished such an incredible feat!

APRIL: All the glory goes to God. He worked out the details and brought everything together at the last minute. Until a month ago I really didn’t understand the premise behind the John 3:16 Marketing Network. Looking back, it’s simple. Get everyone you can to buy the book on one certain day and the book’s Amazon ranking will rise—to #1, Lord willing. Offering e-gifts to everyone buying the book was key, which is why gathering supporters willing to donate a gift is so vital. At the John 3:16 Marketing Network, the support system is already in place. All an author has to do is ask for help and it’s there.

To make it seem less overwhelming, consider this. It doesn’t take much to start rising in rank. Four (known) sales the evening before the launch took Wounded Spirits from #800,000 (in Amazon Books) to #62,000. Creating specific subcategories for a book is essential. (“Historical” under “Christian fiction” under “fiction,” for example.) In the historical fiction category, Wounded Spirits competed against a much smaller number than under “fiction” which is what my book was originally categorized under. By 10am, Wounded Spirits had reached #1 in that sub-subcategory. A few hours later, the book reached #1 in Christian fiction which is a larger subcategory but not as large as “fiction.” It reached #2096 in books, which is excellent. One thousand more would have been even better, but I’m not complaining.

I have no idea how many books actually sold, but does it matter? Not really, because the goal was “best seller status” not “X number of copies sold.”

Two days later I’m still rather numb. It was certainly the highlight of my career so far. Yes, I now possess the title Best-Selling Author, but it was the incredible show of support from people who loved me and were rooting for me that brings tears to my eyes, even now. Acquaintances old and new turned out in droves to buy the book and cheer me on. It’s THEM I have to thank for my new title; and the Lord who somehow, amazingly, found me worthy of it.

I cannot say enough for the John 3:16 Marketing Network. It was a concept I struggled with for a good while, but once it clicked, I knew it would work. Its founder, Lorilyn Roberts, is amazing. She was there for me every step of the way, guiding me and cheering me on. Joining is free, so I encourage any author wanting to see their book sales go further to hop on board and see if this might not be the place for them. I’m betting it is!

LORILYN: Can you give us just a tiny peek into your upcoming next book?

APRIL: The next book, Warring Spirits, picks up four years after the war. The Creek are struggling to get back on their feet after being nearly decimated, and Lillian McGirth finds herself confronted with her own horrible life choices. To quote my editor “it’s a love pentagon” you won’t want to miss it. The war for land might be over, but the war in their spirits has just begun!

You can purchase Wounded Spirits from Amazon by clicking here.

BOOK MARKETING: “The Very Un-novel Problem,” by Lorilyn Roberts

IN THE BEGINNING:


I began my presentation with the following statement: “You have no platform. You are not famous. You are not an expert in any particular subject. You have no fancy initials after your name. The reality is nobody cares about you or your book.”

As depressing as this might sound, it’s how I began my presentation to the First Coast Christian Writers in Jacksonville, Florida, in the fall of 2009. But I ended my comments with the following observation:

“If you were to present Jesus' marketing plan for the Gospel, it would probably go something like this: Jesus had no internet, no TV, no blog, no books, and no public relations people. All He had were twelve disciples whom He loved and on whom He had to depend to spread the Gospel around the world.

“God was able to use those flawed human beings to bring ‘The Greatest Story ever Told’ to a world way beyond what they could have envisioned, both then and into the future. If God can do that, our books can reach those for whom they were written. We don't need to overstretch our wallets, but neither should we sit idle. We should pray hard and seek His will not only in our writing but also in our marketing. Ultimately, God will get our book out there if we are good stewards of the gifts He's given us.

I wonder what the marketing people would say today if we told them our marketing strategy was to have twelve people talk about our book to everyone they met and that was all. We had no money to spend either. This is just a thought to ponder as I think about how difficult it is to market.

On December 30, 2009, I wrote a blog, “Marketing a POD book in 2009: Reflections on What Worked and What Didn't.” I shared what I had learned and my determination to “keep on keeping on” for what I believed God had called me to do—to market my Children of Dreams memoir the best way I knew how. I believed I had written a book that others would want to read if they knew about it. That is the key and the stumbling block for many Christian authors. You can find this blog.

The John 3:16 Marketing Network would emulate what Jesus taught His disciples, enabling them to share the Gospel despite persecution, opposition, and hardship. At its heart, the John 3:16 Marketing Network would be one Christian author helping another Christian author, and ultimately, advancing HIS WORD around the world. It’s different from what is currently being done, but let me give some background first.

In 2009, I attended a well-known Christian writers’ conference in Florida. Before the conference, I worked diligently to complete Children of Dreams, an inspirational and spiritual book about the adoption of my two daughters. Throughout the book, I compared their adoptions to God's adoption of us. I spent three months writing Children of Dreams and six months revising and editing it. An English major did the first bit of editing. The second round of editing was done by a high school English teacher. Then I had a professional editor who read it and loved it so much that she critiqued it some more. She also gave me tips on how to improve my writing for the future. Before the final version was printed, I had a friend with a Ph.D. in communications take one last look at it. She offered a few more suggestions.

Twenty-two people from different walks of life read Children of Dreams. Some I didn't know personally. Several volunteered when I asked for help from the church’s reading group (which I had never attended). I begged some people. Some sweet souls offered to read Children of Dreams because they knew my children and wanted to read their complete story.

All those who helped in the early drafts are acknowledged in the “forward” section of the book. I graciously accepted the advice given and looked at every note and comment. I swallowed my pride and learned how much I didn't know, but I also realized how blessed I was to have so many willing to invest their precious time reading the pages.

It is time-consuming to read a book and evaluate what you like and don’t like. I don't take it lightly when anybody gives me his thoughts, even when I don't agree. At least he is thinking and processing my words, and usually, if the comments are given in kindness, there is something I can use. It might give me an idea I wouldn’t have thought about otherwise.

After months of going through this process, spending a few hundred dollars making review copies, followed by additional editing, I believed I had a good book to present to an editor at the conference. I expected further revisions. I had attended this conference on three previous occasions and figured someone would recommend more changes. I even spent $50 and bought an eBook about proper etiquette at a writer’s conference—to make sure my heart was right and I wasn't setting myself up for failure.

I sent my submission ahead of time as per the requirements of the conference. The critiqued submissions from the editors were to be returned to the authors after lunch on Friday.

The conference started on Wednesday. Lunchtime arrived on the anticipated day and nervous participants lined up to receive their packages. Each person in front of me received his submission. The volunteer looked everywhere for mine but couldn’t find it. She reassured me that some were still out and to check back later.

I did not receive my critiqued submission until the following day when I insisted they find it. I looked at the notes jotted down by an editor of a well-known publishing house. His only comment was: “This doesn’t meet our needs. You might consider submitting to a magazine.”

I walked away upset but kept it to myself. I was okay with the thought my book might not be what he wanted, but to tell me to submit it to a magazine was an insult. Children of Dreams was 235 pages filled with twists and turns and unbelievable complications. There was no way he could have read my submission and gotten that impression.

Because of the long delay in receiving it, there were no openings left to meet with another editor. I stared at the sheets with all the appointment slots filled. I wondered how I could have paid such a huge sum of money to attend the conference and invested so much emotionally into my book and then not even have an opportunity to meet with anyone. Devastation might come close to describing my emotions.

I scrambled around to sign up with editors and agents who had slots to open up when people scratched appointments. I eventually met with three agents and two editors. Each time after the perfunctory greeting, I showed the listener my completed and bound book (if you are not a published author, you must have a finished manuscript before an agent or editor will talk to you).

Two agents asked me, “Do you have a platform? Do you have a mailing list?”

“No, I don't have a platform. But I do have a website, and I'm willing to do whatever you ask to get my book out there.”

One agent replied, “Come back and see me when you have one thousand people on your email list.” I thanked her.

Another agent told me to send him a proposal. I returned home and spent three weeks typing up a proposal and mailed it to him. He emailed me back to the effect, “I’m not sure when I'll get around to reading it. If you haven't heard from me in a month, ring me up.” I never bothered.

During the conference, I tried to show my book to anyone who would look at it. "Is it a memoir? Oh, nobody is publishing memoirs right now.”

I am glad that isn’t a long tradition. Otherwise, my kids would never have known about the incredible Christian witnesses of such folks as George Meuller, Martin Luther, J. Hudson Taylor, George Elliott, Corrie ten Boom, John Wycliffe, John Huss, and Johannes Gutenberg. I felt the Red Sea parting in front of me when people thought my book was only a memoir.

I never liked it being identified that way because memoirs are usually about dead people, and I am still very much alive. Besides, anyone who read Children of Dreams would strongly attest to the fact it is far more than just a memoir. Far be it for me to convince someone of that, especially when no one wanted to read a word.

One blessed editor did give me “the time of day.” He was someone I had met at a previous conference. I wasn’t going to present it to him because I knew it wasn’t the kind of material he was looking for, but I was discouraged. It turned out he was interested and even read a page or two. I felt like my year's labor was validated by someone who appreciated my passion. He ranks high in my opinion of what an editor should be.

When our time ended, I reached over to grab my book, but he asked if he could take it with him. I was thrilled. Although nothing ever materialized from that meeting, I later received a personal letter from the president of the organization thanking me for God’s testimony in the lives of my family. It wasn’t the endorsement I had hoped for, but I appreciated the fact that he took the time to write me.

I returned home still determined to publish Children of Dreams. I had vowed early on not to use Print on Demand (I think the Bible says we shouldn’t take vows). I had previously published a beautiful children's picture book, The Donkey and the King, as a POD book, and while I never regretted it, I learned from that experience how difficult it is to market a POD book. I wanted Children of Dreams to “get out there” and receive the exposure it deserved.

I was also tired of the prejudice that POD authors receive. I wanted to be taken seriously. After all, I had done multiple rewrites and had many people read it. I had done everything I could humanly speaking to make it one of those books that resonates with inspiration, hope, and redemption.

When I returned from the conference I did not let my disillusionment with the Christian publishing world dissuade me from looking at the secular market. I went to the bookstore and bought one of those expensive marketing guides and searched for what was hot.

Unlike the Christian market, secular publishers were seeking memoirs and publishing them. As I methodically put together my list of possible publishers, I began to wonder, “Why am I doing this?”

I had to wait till the summer to submit it to the XYZ Publishing Company. Another company only accepted submissions during the winter. As I examined the various requirements for submitting queries or manuscripts, my frustration mounted when it seemed like I couldn’t submit Children of Dreams anywhere right away.

“Why don't I just POD publish it and work my behind off to market it?” I thought. Besides, I'm fifty-four years old. I wrote Children of Dreams first and foremost for my daughters. I wanted them to know what I went through to adopt them, and ultimately, to see God’s hand in all of it. I wanted them to know it was God who brought them out of depravity to a new life where they would know love and security—and most of all—their Savior. While I spent years knocking on doors that might never open, I might die. Then they would never know their story.

I prayed about it because, until this point, I was resistant to POD. Was it my pride? God made it clear to me to publish it POD. I have never regretted it. Not because I've sold tons of books—I haven't. But because God has taught me so much I would never have learned otherwise.

My book was published on April 30, 2009. If you read the article I posted in December 2009, I share some of the things that worked and didn’t work. There were a lot of things that did nothing but cost a lot of money. I won’t repeat them here (see my previous website reference).

I gathered reviews on Amazon and many other websites. As of this writing, I have thirty-seven reviews on Amazon with five stars. I received five stars from the Christian Book Review, Midwest Book Review, Allbooks Review, and the FaithWriters Seal of Approval for Outstanding Read.

While I was marketing Children of Dreams, I realized how much I loved what I was doing and enrolled in graduate school to work on my Master’s in Creative Writing. I couldn’t find a good local Christian critique group, so I started one. I feel blessed that someone was willing to help me in this endeavor.

Where there is a will, God provides the way. I continue to remind myself, that I must be the best that I can be, not for my glory, but for the one that gives me the opportunity. To whom much is asked much is given.

Fast-forward to 2022. Children of Dreams has been published for many years now, and people still read it. I give it away as an e-book to anyone who asks, and thousands of sold and free copies have been downloaded from Amazon. Do I regret taking the marketing path that I pursued? Absolutely not. While the John 3:16 Marketing Network is no longer active, the Christian approach we used still applies today, although much harder because of all the free books available.

Despite that, I believe God will help each of us to sell books if we commit our hearts to Him and to His Good Work.

.