BOOK MARKETING: ROACHES THAT EAT YOUR BEST-SELLER BOOK MARKETING DREAMS, by Lorilyn Roberts

Many years ago my ex-husband and I drove to Gainesville, Florida, from Augusta, Georgia, when he was finishing medical school and applying to residency programs. We had brought along our dog, Shelley, and it was dusk after the long eight-hour drive before we arrived at the motel.

As I headed into the bathroom exhausted, I was aghast to discover the ugliest creepy crawler I had ever seen-a huge, brown roach with antlers (okay, they were feelers, but they looked like antlers), crawling around on spiny, hairy legs, and the worst part-he turned his head and stared at me with dark beady eyes.

I ran out of the hotel room screaming at my husband, "I saw a roach."  After calming me down, we went back in so he could murder the invader. But the roach had scampered away. Of course, I insisted that we find him. As we examined the room in minute detail, we started seeing roaches everywhere-on the walls, on the floor, in the bathroom, crawling on the bed-I stood there and cried, "I can't stay here."                               

It was a football weekend, and if you know anything about Florida Gator football, you know that means almost every motel is full. We went from motel to motel for hours after driving all day to find one that had a vacancy that would accept dogs.

While my husband was contemplating an important interview for his residency, I was facing the horror of sleeping in a roach-infested hotel room. It was many years after that experience before I could stay in a hotel and not do the standard "roach check" - inside the bed sheets, under the bed, the dark bathroom, the closet-I would turn out the lights after I got into bed and then five minutes later turn them back on again to make sure one hadn't come out of hiding.

As I learned later, because my husband did accept that position at the University of Florida, there are many species of roaches besides those big ones. There are little ones, ones that fly, ones that hide in dark places, and ones that fall into the water while you take a bath (I would know).

What does a roach-infested hotel have to do with book marketing? When my husband finished medical school, I had huge hopes and dreams. I had spent the first five years of our marriage supporting him while he was in medical school in a job which was less than satisfying. I couldn't wait to take the next step toward my dream of earning that elusive college degree, which didn't include meeting a roach upon arrival.

The roaches of life have a way of catching us off-guard. They appear out of nowhere when we least expect them, and usually at the worst opportune time. Recently I had my one-another group over for prayer and put out a nice spread of food. While enjoying the sweet fellowship of Christian believers, one of my guests pointed out a large handsome roach crawling across the floor toward the table of food. That pang of embarrassment at an unexpected moment, we have all been there. I ran and fetched the roach spray. Such is life in Florida for those folks who live in Canada and the hinterlands.

As authors, we hope that story we have been mulling around in our heads becomes the next best-seller. But what about those marketing roaches? Have you met one? They are those "horrid things" that threaten to make an even bigger mess of your best-seller dreams. They rob you of sleep, steal your money, destroy relationships, and take away your peace of mind, filling you with worry, apprehension, and doubt.

I encountered my first roach in marketing when I went to a writer's conference in the Southeast. "No one reads memoirs" several people commented. Many attendees ignored me when they found I wasn't a VIP-an editor, agent, or well-known author. Others sounded judgmental with comments like, "Did anyone edit your book?

I came home and wanted to crawl back into my little cubbyhole and forget all about marketing. The experience squelched my creativity and motivation in one fell swoop. Even the proposal that I spent several days working on that an agent asked me to send him following the conference was never looked at.

I've learned there are a lot of roaches in the publishing business, and I have by no means met them all. On the book marketing forum, some of my fellow authors have shared some of their experiences with other kinds of roaches that I didn't even know existed.  

My first step to a healthier mindset was to quit focusing on all the things I couldn't do or control and figure out what I could do. I found I could do a lot more than I thought if I just took the time to learn how and wasn't so impatient. Your roaches are probably different from mine, but whatever they are, they will handicap you more than you realize unless you deal with them. You will be able to do more than you think if you have a teachable spirit, a positive attitude, and invest some time in helping others. When you help others, you are really helping yourself.  How? I don't know how, except it's one of the laws of nature that seems to work itself into equations that have eternal value. God sees it all and rewards us in ways we least expect it.

I had to go back to my faith and recommit my dreams. There is nothing anybody can do to prevent God's perfect will from being accomplished. No one has any power over my mental state except if I willingly relinquish that power to them. In the process of adversity and difficulties, God makes us strong. Nothing is ever wasted without serving a useful purpose.

Nevertheless, it's important to be aware of the more common kinds of roaches in marketing. A couple of months after my book was published, I bought two pricey email blast services-the kind where companies send out book announcements to their email lists, including subscribers, libraries and bookstores. Beware-these pricey roaches in the end were worthless. I sure wish I had that $600 back.

There are some other not-so-subtle roaches in marketing-laziness. If you are not willing or you don't want to work hard at marketing, I hope you have some influential contacts. You've probably heard this before but it's worth repeating: Nobody cares about your book. Your job is to make other people care. How do you do that? Through building relationships (I won't say anymore about this for now, but will address this again in the sixth article).

For those who have day jobs, kids, school, and major commitments outside of writing, I feel your pain. And this is where my concept of "process" comes in. I must focus on what I can do and leave the outcome in God's hands.  

The roach of discouragement: Quit complaining and ask God to help you. The John 3:16 Marketing Network is all about encouragement and lifting each other up. If you are hoping that "best-seller" status will bring you happiness, it won't. There is truly nothing "out there" that will fulfill you. Only your relationship with God, family, and friends can bring you happiness. 

Now that we have dealt with some major roaches in marketing, let's look at some things you can do to start marketing effectively. Before we begin a best-seller program, we need to look at what goes into launching a book, focusing on Amazon.

What you must do-long before you approach anyone to help you. We've had authors come into the network who did not have these things in place. Without fixing them, their book launch was doomed to failure.

1. Make sure your book has been edited completely-no ifs, ands, or buts. In addition to a professional editor, ask twenty people to read your book and look for things that are wrong, unclear, or misleading-from grammatical errors to content issues to structural problems. I guarantee you, honest people will find the problems-even though your mother will tell you it's wonderful the way it is. All the networking and promoting in the world won't salvage a poorly written book.
2. Make sure your book is not overpriced. Nobody will buy a book that is too expensive. There are unscrupulous companies out there that will overprice your book-roaches feeding on your desire to get published that care nothing about making your book salable. They will take your money up front and offer empty promises. Don't fall for it. Be wise. Remember the Proverb, "A fool and his money are soon parted." Go to Amazon and compare your book with others of similar content and length. Make your book cheaper if it's possible (and some publishing companies do listen. I asked that the price of one of my books be reduced and they did it).
3. In my opinion, e-books are the wave of the future. Price e-books lower and you will sell more copies. Remember, you must be competitive to sell books. Not only publish your book on Kindle, but in other e-formats as well, including Nook and Sony. Smashwords is an excellent service for publishing all types of e-books.
4. Get as many reviews of your book as possible. If you are an unknown author, you should have at least 5 four/five-star reviews before asking others to help you. We ask for two reviews on the John 3:16 Marketing Network now, but we will probably increase it to five soon.  
5. Here is a screen shot of my reviews for Children of Dreams. Reviews are important-both good ones and bad ones. My worst review was one three-star review. Why?  The reviewer thought I had too much Bible content. I thought it was actually a good review-after all, it’s an accurate assessment of my book for someone who is thinking about reading it. The reader will know what he is getting before he buys it. That’s what reviews are for.

 

1. Take advantage of all the functionalities of Amazon to market your book; i.e., the inside-the-book program. It allows others to sample your writing before buying your book.
2. Upload a nice photograph of yourself for your Avatar. While I love those goofy animal shots, I am not so sure if they pass the screen test for promoting oneself as a professional.
3. You will notice on Amazon all of the author names are hyperlinked to something called an Author Page. These are set up through the Amazon Author Central portion of Amazon. The Author Page will show your profile, bibliography, published books, a book trailer if you upload one, and a link to the Amazon Associates Program. The Amazon Associates Program will allow you to sell Amazon books on your website or blog.  All these things can sound very intimidating at first and overwhelming, but if you take it one step at a time, anyone can learn how to use these tools effortlessly. Because they are technical in nature rather than creative, all an author has to do is switch to the other side of his brain, which is where most adults spend their life anyway. Again, I repeat, anybody can do these things.   

Make sure you list your book correctly in the subcategories on Amazon, going from the largest category to the smallest. It is more difficult to reach best-seller status in a huge category like fiction than in the subcategory Christian Romance Fiction. The biggest roach-killer for the John 3:16 Marketing Network authors has been not optimizing the best-seller categories to enhance the probability of reaching best-seller status on book launches. 

1. Again, don't let the laziness roach eat at you. Persistence pays off.
2. Don't let the discouragement roach take away your dreams. As long as there is life in you, give it your best shot. Shoot for the moon. Even if you miss, you will land among the stars.
3. Start a blog and post to it as often as you can. To be a member of the John 3:16 Marketing Network, you must have an active blog. Write about what stirs you, interview other authors on your blog, review books, and post your reviews on your blog, Good Reads, Amazon, and other social networking sites.
4. Build up your Facebook contacts, Twitter followers, and create a Fan Page on Facebook.
5. Seek out positive people to interact with on the Internet. Avoid roach people-those who are self-centered, negative, bitter, or judgmental. They will pull you down into a funk you may never get out of.
6. Enjoy the journey. If you feel overwhelmed, pull out the roach spray. What do you need to kill? Examine what you are doing and consider what isn't working. Know yourself, your limitations, and your strengths. Focus on process, not on outcome, and ask God to give you wisdom.
7. Finally, don’t give up. Join with like-minded authors  experience the blessing of sharing your marketing journey with others.

BOOK MARKETING: ”What It Takes to Have a Winning Team,” by Lorilyn Roberts

Everyone knows who Lebron James is—at least they should know. Many consider him the best basketball player currently playing the game. He can do it all—shoot from the perimeter, make free throws from the foul line, dunk the ball with great charisma, pass it through arms and legs, muscle his way through guards, and practically defy the laws of probability on a good night.

He didn’t just start doing that. He’s been doing it since he was young. In fact, he entered the NBA at eighteen, right out of high school, bypassing a college career completely.

I remember the naysayers—he’s not good enough, he’s not old enough, he doesn’t have enough experience, in the NBA he will have lots more competition, he’s not that good. I remember all those comments because I wrote them. I do closed-captioning for television, and commentators love to beat up on famous people. Actually, maybe it’s not so much beating up on people, but I cringe at times when I hear what ruthless so-called experts say, thinking how I would feel if they were saying that about me.

Marketing is really a game. It’s a big game made up of players, managers, owners, referees, commentators, and the “crowds” that watch, whether it’s in a stadium, in the galley, in the stands, or in a gymnasium. Somewhere everybody fits. Those that don’t enjoy sports, well, I guess you just miss the game.

But let’s pretend you are a sports fan even if you aren’t. I use Lebron James as an example because he is a marvelously successful basketball player. He has done it all—except one thing that he wants more than anything else. He wants to win an NBA championship.

Why hasn’t he done that yet?  After all, he’s been a professional basketball player now for years. Were all the naysayers right? 

Even the best basketball player in the world can’t win a championship all on his own shoulders. When Lebron James was with the Cleveland Cavaliers, he tried. He did everything in his power to make it happen. He came close, but in the end he failed.

As I am writing this, the Miami Heat is playing the Chicago Bulls for a bid at the championship. I don’t know who will win—I am pulling for Miami for Lebron’s sake, even though I really like Joakim Noah for the Bulls (He showed up at my daughter’s nine-year-old birthday party and surprised us all.

Games are not meant in large part to be solitary sports (except for a few like tennis). To win, it takes cooperation, commitment, hard work, perseverance, and team participation by everyone.

I have captioned hundreds of games in various sports, and afterwards, the reporter usually interviews the most valuable player and the coach. He will also interview the losing coach and one of the best-losing players if time permits. It’s always interesting to hear what each coach says, and I especially love to hear the players’ thoughts.

After the game, all the reporters from the various sports news agencies will gather in a press room, and the star players and coaches will sit at a long table. The press conference often includes a bunch of “stupid” questions. Usually, with grace, the players and coaches will endure the battery, probably remembering that paycheck (in the pros), and those in college get a taste of the limelight.

But for those teams who are successful, it goes so much deeper than that final winning shot. It goes back to hours of practice and sacrifice; learning to play together as a team, the quirks of fellow teammates, what makes them tick and what ticks them off; and encouraging each other on how to make the other person’s game better. It’s about “dying to self” and embracing the concept deep down that it’s not “all about me.” And sometimes you have those phenomenal athletes like Tim Tebow who openly give the glory to God for their success.

How does this tie into the John 3:16 Marketing Network? Each author who has joined the network will admit to the dream of wanting to be a best-selling author. And in the John 3:16 Marketing Network, this is achievable for an unknown author in subcategories. It has happened on Amazon several times in the eight months we have been in existence.

But I want to remind the reader that the ultimate goal of the network is to bring glory to God through promoting a Christian worldview in the best-seller categories on Amazon, Barnes & Noble, or the New York Times. If we remember the ultimate goal is to glorify God, we can have a “winning team.”

That means we rejoice when someone else wins an award, snags a contract, receives a glowing review, or achieves something for the first time he or she never thought possible. We die to ourselves, not wishing it was us instead. God has a path for each one of us.

As a Body of Authors, we can help each other to achieve success on whatever path God sets before us. For some, that might mean selling only a few hundred books. For others, that might mean selling thousands. The outcome is not ours to control. We unselfishly commit our way to being part of a winning team, not counting the costs in personal sacrifice, but the ultimate cost of winning souls. That is the real game in Christian marketing.

It’s not always the outcome that matters, but the process through which we achieve it. If we focus on the outcome and disregard relationships as we strive for that elusive finish line, we probably won’t succeed. It’s just too hard. Winners have learned they need others’ help to succeed. This is the philosophy behind the John 3:16 Network.

Recently, an author complained to me, “I feel like I have given out so much and gotten so little in return.” She cited some examples and I could relate to her sentiments about being slighted. We have all experienced it. None of us are immune because it’s not in our nature to ignore the hurtful things people do to us—even when it’s unintentional.

My email back to her was this:

God will return tenfold what you give out if you don’t keep score. He doesn’t forget. Think about all the people who have helped you and you weren’t in a position to return the favor.

Believe me, you will receive it back in miraculous ways, and it’s always better than what you expected, perhaps from a different source. But you need to have a short memory to allow God to have a long one.

The John 3:16 Marketing Network is about a lot more than selling books. It’s about being a winner - dying to self, caring about others, and encouraging each other in the journey. With the right attitude and the gifts God has given us, I have no doubt that many in the John 3:16 Marketing Network will achieve great success as far as book sales.

But there are also other kinds of success not measured in dollars and cents—in relationships, networking, and gaining knowledge and skills.

I don’t want to walk away from the marketing game because it’s too hard. I don’t want to sit in the stands watching others sell their books while I languish because I don’t know how. I don’t want to be stuck on the bench because I am injured—whether it’s my hurt feelings or pride that has tainted my attitude and made me selfish. And I don’t want to be a commentator finding fault with everything someone else has done wrong. I don’t want to be a referee—I just want to play. And those commentators out there—I can hear it from the naysayers. They probably think I am just a little crazy. Well, guess what? My kids would probably agree with you (but they love me anyway).  

Here we are all winners. We have taken that first step in successful marketing—networking. 

Author’s Note: Although the John 3:16 Marketing Network is no longer active, the steps we took and the strategies we implemented still apply today in 2022. Create your own networking with other like-minded authors, help each other on book launches, and you can achieve great things; but remember, it is God who we serve. Give Him all the glory for your success and learn from your mistakes. It’s a marathon, not a sprint. Happy Marketing!

BOOK MARKETING: “What is a Book Launch Anyway—and Slowly, Please, I Am New at All of This,” by Lorilyn Roberts

A few years ago at the Florida Christian Writers Conference, I took Randy Ingermanson’s marketing class. If you ever have an opportunity to do so, take advantage of it because he is thorough, honest, and entertaining. Now that’s not something you can say about most physicists! At the time he was working on one of his many books and made the comment that his goal was to hit number one on Amazon when it was released.

Of course, being the newbie that I was, I didn’t know exactly what he meant, but it sure sounded impressive. I had no idea how one would even begin to accomplish such a feat.

I have found many authors are pretty much like me when I took that marketing class. And while they may be on Facebook, they don’t know how to use it very well (or how to make a fan page). Most groan when you mention Twitter, struggle with uploading a .jpeg, don’t know how to resize one (you’ve seen those monstrosities that take up a whole blog page), don’t know how to use widgets—the first time I heard the word, I thought it was a wizard—or make a video, use an URL shortener, or follow someone’s blog (where is the button), or the importance of even having followers.

Authors know how to do one thing—they know how to write. That is what they are passionate about. I would also rather write than do marketing. I would pay someone to do it—except I am too poor. But I don’t want to take my baby (my book) that I gave birth to and present it to another writer’s conference and have no one look at it.

When an agent and an editor told me to “Come back and see me when you have a thousand on your opt-in list (I had twenty-six at the time), my thought was, you just wait. I was challenged to do something that two people at the conference made me feel like I couldn’t do, and I wanted to prove them wrong.

I set about doing all the things writers do to begin marketing when they don’t know what they are doing—except I had just taken Randy’s marketing class, which ran for four days, and I learned A LOT.

And then the reality set in. Have you ever tried to get a thousand followers on an email opt-in list? Even though it’s easier now than before with the growth of Facebook and Twitter, it still takes time and effort.

Recently I went into the hospital to have an outpatient procedure done (one of those rites of passage when you turn fifty). The pre-op stuff was a lot less fun than the actual procedure itself, but unless I did the pre-op, the doctor wouldn’t have been able to see what he was looking for. It’s the same with a book launch. You must do all the steps I have talked about up to this point in order to have a successful launch.

One of my goals with the John 3:16 Marketing Network has been to help authors who come into the network who can’t do the above things. I am surprised at the number of authors who join who are still using a 54K dial-up modem. An author will be at a huge disadvantage if she doesn’t upgrade to something faster. I can’t imagine being handicapped to that degree and being successful at marketing, though anything is possible. But I would recommend a person have a cable modem or a fast connection, much faster than dial-up.

I was told when I took a class, “How to Launch a Best-Seller,” that people would be more than willing to help. That has not been true for me. Most people never respond to my emails unless they know me personally. Getting reviews is not always easy (many don’t know how when you ask them or are too intimidated to post anything on Amazon). Getting someone to read my book is hard (authors who like to read books and write reviews are already overcommitted, including myself). I have sent several copies of my book to people and never heard back from them. Sometimes I think those are the books that show up later on Amazon for a bargain price that you don’t get a cut of. I found it to be a lot harder to get partners than I ever thought it would be.

That is when the idea of the John 3:16 Marketing Network was born. If we had authors who were willing to come together and help each other, who understood the process and cared about others in the network, it would be a dream come true not only for me but for others as well. There are far too many authors like me with good books waiting to be read and no way to effectively market them.

Out of my need for a way, God laid it on my heart to form the John 3:16 Marketing Network for Christian authors. I thought about what impact we could have, changing the landscape of book marketing and publishing with sheer numbers and personal commitment, pushing Christian books higher in sales to best-seller status, and impacting what kids and adults read with a Christian worldview.

That leads to the question, “What is a book launch anyway?” A book launch is a 24-hour event. You tell everybody in your little world (or big world) about your incredible, awesome, one-of-a-kind book, and then you get all of those people to tell everybody in their little world (or big world) about your incredible, awesome, one-of-a-kind book—and, as a result of the amazing world of mass media, everybody will hear about your book, and able to receive all the unique, one-time free e-gifts that will be offered if  he buys your book on “launch day.” The other key factor is all the sales must go to one specific location; i.e., Amazon. The book sales over that period will surge, enabling you to hit best-seller status in one or more categories. Again, to incentivize people to buy your book on your launch day, you offer free e-gifts that are immediately downloadable; but only on launch day. Then the e-gifts go away.

We have over 125 authors as of this writing in the John 3:16 Marketing Network. (Please note: the John 3:16 Network is no longer active). Some are beginners and some are pros, but we are all Christians. We are individuals blessed with the passion for writing.  We help each other with book launches, blog postings, book reviews, following each other on social networking sites, and on and on.

I am reminded of Hebrews 12:1 from the New Testament in the Bible: “Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles, and let us run with perseverance the race marked out for us. Let us fix our eyes on Jesus, the AUTHOR and perfecter of our faith, who for the joy set before Him endured the cross, scorning its shame, and sat down at the right hand of the throne of God.”

When the big day arrives, what happens? Your partners will send out Facebook and Twitter announcements. Those with big opt-in lists will announce your book to their subscribers. Some of your partners (friends) will feature you on their blog, host an interview by you or post some of your articles. Hopefully glowing reviews on Amazon and other sites will entice the public to push that “buy” button; and, you will have some fabulous bonus gifts for your buyers—free downloadable e-gifts available right after the buyer receives his confirmation email—available nowhere else!

What is a good launch? At the John 3:16 Marketing Network, we look at rankings. If we hit best-seller status in a category, we are thrilled. If our rankings get pretty low in terms of book sales, we are happy.

It’s important to note. Whether you reach best-seller status or not, you are gaining exposure. Others are tweeting, Facebooking, and sharing your book with their social networking contacts. It’s all about exposure. Oftentimes, people have to hear a name many times before it starts to register, “I need to watch that movie,” or “I need to buy that book.” We tell our authors not to get discouraged if you don’t sell as many books as you had hoped. Remember, it’s all about process, not outcome.

BOOK MARKETING: “Are There Secret Formulas or Short Cuts for Making the Best-Seller List on Amazon?” by Lorilyn Roberts

Are There Secret Formulas or Short Cuts for Making the Best-Seller List on Amazon?

John 3:16 Marketing Network

Part One of Six

If I knew of a secret formula, I would be a millionaire—and so would you, because secrets promising success don’t remain secrets for long.

There is one sure road to the best-seller list, provided you have a good book, and that is hard work and networking. I don’t know of any other way to do it. What I have discovered, however, is many authors spend a lot of time and money in less productive ways, thus coming away feeling discouraged and defeated.

Examples of comments I have heard include: “I can’t get anyone to review my book,” “my sales are non-existent,” “I don’t know where to begin,” “I spent money doing ‘this thing’ and got no results.”

You also have heard this if you have been marketing for a while. I could tell some fabulous tales of “drain holes” I thought would work and didn’t.

One of the reasons I made becoming a member of the John 3:16 Marketing Network free is so people would not feel like they paid for something and got less than their money’s worth, and most authors don’t have a lot of extra money (like me). 

I also didn’t start the John 3:16 Marketing Network to become a marketing guru. God gave me the vision, but He gave me the passion to write. But without a way to promote my writing, I knew nobody would read my books because nobody would know they existed.

I will share a short story about my first book, The Donkey and the King, which I published using a Print on Demand publishing company. When my book arrived, I was ecstatic. I could at last say I was an “author.”

But, sadly, I didn’t know any other authors to share my excitement with and I did nothing to market it. I made no announcement and told nobody about my new book, except my closest friends and family. I did nothing to promote it, not even with people in my church. ZILCH! NADA!

I am sure you are wondering how many copies I sold—maybe ten copies. Yep, I probably made the Guinness Book of World Records for the “worst-selling” book that year. Why didn’t I do something to promote it?  First, I didn’t know how; and second, I was too shy to talk about my own book.

A couple of years later, I went on Amazon to see if The Donkey and the King was listed since I had never checked. Sure enough, it was there. I had one review by someone I didn’t know with a rating of five stars. That was the first time it occurred to me that somebody out there might like to read my book beside my closest friends and family.

I have gone from that day to this—because God put it in my heart to start the John 3:16 Marketing Network.

The John 3:16 Marketing Network is based on John 3:16 from the New Testament in the Bible: “For God so love the world that He gave His only begotten Son, so that whosoever believeth in Him should not perish but have everlasting life.”

To become a member of the John 3:16 Marketing Network requires only two things:

1. You believe in John 3:16.
2. You have an active blog/website.
    

Over the next six days, several of our John 3:16 Marketing Network authors are hosting a guest blog of different authors as part of our twice a year membership launch. Each day I will share a marketing article, and the guest author for that day will share something about herself and her writing career.

Before we are authors, we are people uniquely gifted and loved by God. Once we look beyond what someone does and see him as we see ourselves—a human being with needs, wants, struggles, hopes, and dreams, we can relate to him better and discover things we have in common.

That brings me back to the question and the title of this piece, Are There Secret Formulas or Short Cuts for Making the Best-Seller List on Amazon?

The short answer is no, there are no secret formulas, but yes, there are shortcuts to make marketing easier. Please check out my book How to Launch a Best-Selling Christian Book on Amazon.

Author Note: The John 3:16 Marketing Network is no longer active, but the ideas presented in the book still apply in 2022.

LORILYN INTERVIEWS SERAFIM GASCOIGNE About His New Book “Roman Carnival”

Lorilyn: Today I would like to introduce a fascinating author who writes books for young adults. Meet Serafim Gascoigne as he talks about his life and the launch of his new book, Roman Carnival.

I recently listened to an interview by you where you talked about your varied background which helps you to create memorable stories for Young Adults. Can you share some of that with us today?

Serafim: I have been a professional musician, an army medic, an intelligence analyst, teacher, and computer training consultant on three continents, and finally a pastor/priest here in the U.S.

I worked for British Intelligence in Berlin during the Cold War. This gave me exposure to the Russian language and Christians who had taken refuge in the West, but who nonetheless went through very difficult times when the Soviet army took Berlin. Their stories, in many instances miraculous, set the scene for my future writing. When Russia became open once more, I traveled to Siberia and other places in Russia.

Later, I taught in an inner-city school where seventy percent of the students were from the West Indies. I lived in Ladbroke Square, the location of  Roman Carnival, a few doors away from the Home Secretary and the film star, Kenneth Moore, and John Cleese of Monty Python fame. I used to see them shopping from time to time.

Lorilyn: I am always interested in whether fiction authors write by the “seat of their pants” or if they outline and develop the plot and then write. How do you come up with your fascinating storylines?

Serafim: I develop my characters first and then find a story for them. I usually work out a draft outline which I never stick to! The stories seem to write themselves. I enjoy researching the background and looking for unusual details. Did you know that the Romans worshipped the wrong god or that Nero did not play the fiddle (or mandolin) while Rome was burning?

I found some interesting menus such as dormice dipped in honey. Lots of facts that I hope will capture the interest of young readers.

Lorilyn: Which leads to my next question: Tell us a little bit about your new novel Roman Carnival.

Serafim: The discovery of an ancient Temple of Mithras causes great excitement among the residents of Ladbroke Square, London.  At the suggestion of the curator of the British Museum, the residents decide to hold a Roman Carnival, complete with fancy dress, refreshments, tours, and speeches.  However, unknown to the large crowd gathered for the Carnival, there are “ravens,” Roman assassins from 65 AD.

Intent on invading 20th century London, the Romans, members of the cult of Mithras, are thwarted in their attempt by two schoolboys, Anthony Archer and Hector Carter. As the drama unfolds, Hector is mistaken for a runaway boy soldier, while Anthony is thought to be Artemius, a high-ranking member of the cult of Mithras.

Mistaken identity or not, these boys begin to play a vital role in defeating the cosmic forces that have entered their time and reality through the Temple of Mithras.  A mysterious figure, the watcher Nikomedes, confirms that this is their destiny; it is part of their ancestral breath. Only Anthony and Hector are capable of sealing the conduit between past and present. How are they to do this? Nikomedes says that they will know what to do when the time comes.    

Unlikely heroes in a battle with cosmic evil, the boys work as a duo, displaying common sense and courage in the face of many unexpected dangers.  Their only weapons against this invasion are their simplicity, honesty, and their ancestral link to the past.  Hector's good and easy-going nature, loyalty to a friend, and courage play an important role in the drama. Anthony is not particularly courageous but together with Hector, he shines as a natural leader in times of danger.

This is a fast-paced historical/fantasy, combining Cockney humor and suspense.

Lorilyn: With your background, you could write for any genera. Why did you choose to write Young Adult books?

Serafim: I enjoy reading children’s literature and simply enjoy writing for young readers. I believe that it is important to communicate Christian values through fantasy and for teens through the supernatural activity of the Holy Spirit. Roman Carnival is written for a secular audience but the underlying theme is Christian.

I am concerned that many authors of fantasy dwell on masochistic, sadistic, and psychotic role models. Roman Carnival is no moralistic tale, but a scary, fast-paced, time-shift adventure. It's not for the timid.

The underlying metaphysic is that we inherit not only the physical characteristics of our parents but a part of their spirit too. This is a surprise element in the story.

Lorilyn: Thank you, Serafim Gascoigne, for sharing with us your passion for writing for Young Adults. I can’t wait to get a copy of ROMAN CARNIVAL for my 12-year-old daughter who loves Christian fantasy.

To purchase Carnival from Amazon, click here.

JOHN 3:16 MARKETING NETWORK GUEST POST: Lorilyn Roberts Interviews Elaine Cooper About Her New Book “The Road to Dear Run”

I want to introduce a delightful author whom I met on Facebook, Elaine Cooper. She came to my aid when someone stole my identity on the social networking site before she even knew me. She later joined the John 3:16 Marketing Network and has been a tremendous encourager to me as well as many others. She has a servant's heart in so many ways and a beautiful style of writing.

With great joy, I share this short interview with Elaine Cooper in anticipation of the launch of her new book, The Road to Deer Run, on Tuesday at Amazon.

Lorilyn: When did you develop your love of writing?

Elaine: I have loved writing since I was very young. My father encouraged me to write a story about my lost hamster when I was 11 and I have been hooked on creating stories ever since. My skills were honed in the 1980s when I did freelancing for two local newspapers. Talk about fast deadlines! But I loved writing at home so I could be there for my children.

I took a hiatus from the keyboard when I felt led to go to nursing school and become a Registered Nurse. This was definitely a God-inspired decision as several years after I graduated, my own daughter was diagnosed with a terminal brain tumor. At that time, I took a leave from my nursing job because Bethany needed care 24 hours a day. I resumed freelance writing, but this time for a magazine writing health-related topics. I occasionally toyed with the idea of writing a book.

Lorilyn: Tell us about your new book The Road to Deer Run; what it’s about and how you came to write it.

Elaine: It was the fourth anniversary of Bethany passing away when the idea for The Road to Deer Run was birthed. It was such a strong sense of knowing in my heart that this was what I was going to write but it’s difficult to describe. I just knew.

The Road to Deer Run is set in 1777 in the midst of the American Revolution. The story does not take place on the battlefield but rather in a small village in western Massachusetts where the residents are deeply affected by the war. The plot involves the discovery of a wounded British soldier by a young American farmwoman. He is dying and she is terrified. How will she handle the situation when her heart hates the Redcoats, while at the same time is filled with compassion for a dying soldier?

The ensuing days and weeks challenge everyone’s faith and fortitude, as well as their ability to forgive. Slowly, hearts and souls begin to heal. And in the midst of the hatred and discord, seeds of love take root among the weeds of bitterness. The Road to Deer Run is inspired by my own ancestors from the era of the American Revolution

Lorilyn: If you wanted to share one thing with the world that speaks to your passion, what would you say?

Elaine: My passion is to help others who are truly in need. My favorite Bible verse is Proverbs 31:8-9 “Speak up for those who cannot speak for themselves, for the rights of all who are destitute. Speak up and judge fairly; defend the rights of the poor and needy.”

When you look at the world in need, it can be overwhelming. But I truly believe that, while no one person can meet everyone’s needs, God places opportunities in our path where we can make a difference in some way to help others. It may be as small as buying a meal for someone or it may be a much larger mission. But whatever that mission is, God will reveal it to us so that we will be useful vessels to come to the aid and defense of the poor and needy. We just need to be willing conduits of His love.

To read more about The Road to Deer Run, visit   http://amzn.to/gnPwoF

JOHN 3:16 MARKETING NETWORK GUEST POST: Lorilyn Interviews Stacy Padula About Her New Book “When Darkness Tries to Hide”

Today marks the release of Stacy Padula’s latest novel When Darkness Tries to Hide.

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Lorilyn: How did you become interested in writing?


Stacy: I wrote my first book when I was in Kindergarten; it was a short story about a puppy. Then my writing just continued…I wrote books all through elementary school and continued beyond. I finished my first draft of When Darkness Tries to Hide when I was 15 years old. I had read a lot of different books while growing up that had been about high school. When I entered high school I was completely shocked by what was going on around me! It was nothing like Sweet Valley High or the Babysitters Club. 

There was an abundance of backbiting, backstabbing, substance abuse, and kids just being mean to each other. I felt that there needed to be a realistic book series out there for kids to read so that they could be prepared for the social battles of high school. So, I wrote The Right Person, which is the first book in the Montgomery Lake High series. I fell in love with my characters, and the subject matter, so I decided to write a sequel (which is now When Darkness Tries to Hide). I have recently finished the 5th book in the series, and I plan to keep writing as long as I am able to!


Lorilyn: What should people know about When Darkness Tries to Hide?


Stacy: The book picks up two months after where The Right Person left off. There is a terrible storm that brings destruction to the town and into the lives of some of the characters. One of the characters, Andy, gets injured and another character, Jason, feels responsible. (Although no one knows at first exactly why Jason feels that way). 

The story follows many characters' reactions to the accident, and how everyone comes together to help Andy. Jason is the central focus of the story, and the transformation he goes through as a result of feeling responsible for what happened to Andy. The main point of the story is the battle between light and darkness, and how people often do not realize they are living a dark life because everyone around them is living the same way until a ray of light shines in and breaks through the darkness.

Lorilyn: Have any experiences from your own life affected the storyline of the book?


Stacy: I have not written about anything that has happened to me exactly, but everything in the books is based on things I have witnessed teenagers go through, or emotional/social/physical/spiritual battles that I have fought in my life. The books are filled with lessons I have learned from my own experiences, but I have woven those lessons into the completely fictitious world of Montgomery Lake High. It is my hope that teens and pre-teens can learn from these lessons and not go through as much pain as I had to in order to learn them!

Lorilyn: What is it like waiting for each book to be published?


Stacy: It is exciting! My next book, which will be published apart from the series as a novel, is Montgomery's Masquerade: The Battle for Innocence. It is a prequel to the series that takes place when the main characters were in 7th grade. 

I just got it back from my editor, who is actually from Pearson Publishing, and I am excited to review her edits and send it along to my publisher, Strategic Book Group. They had read the rough copy earlier this month and accepted it. The whole process has many steps and a lot of approvals that need to be signed off on. I am excited to see the internal layout of the book. I work with my publisher's book designers to bring the book up to the vision that I have for it. This, along with approving the front and back cover designs, is a very exciting part of the process. 

I always get butterflies in my stomach when I open up the first printed copy of each book. The process can take anywhere from six months to a year, depending on many different circumstances. I enjoy being a part of the process. It is always a learning experience, and I find that very rewarding!


Lorilyn: Do you have a "life verse" that you have claimed? If so what is it and why is that verse so meaningful to you?


Stacy: Psalm 84:11 has significant meaning to me. It states that God withholds no good thing from those who walk uprightly. This verse is a reminder to me that anything that I pray for and do not receive is not good for me, and that I only desire it because I have a limited understanding of what is best for me. God knows what is best, and as long as I am walking with Him, He will not withhold anything good from me. So whenever God closes a door in my life, I recall Psalm 84:11 and find great comfort and peace within its promise.


Lorilyn: Who (or what) is your greatest encourager when you write and why?


Stacy: I have a wonderful support system of family and friends who encourage me in my writing. What encourages me the most, though, is the world of Montgomery Lake High that exists within my mind. It is like God has put this world in my head, and these characters are so real to me, and I write to express what is within me: a message of faith to reach out to the youth.


Lorilyn: Is there anything else that you would like your readers to know about you that would give us even more of a glimpse into your personality and passions?


Stacy: “Passionate” would be the best word to describe me. When I'm into something, I'm into it with my whole heart. I love my life and think God has blessed me with the best friends, best dog, best job, and the best mother in the entire world. Writing is my favorite pastime. I have learned a lot about conquering fear this past year. The ocean moves me. 

I love North Carolina and feel like a part of my heart is there. I love to learn and figure out how things are connected. I see deeper meaning in everything. I believe love is the answer to life's toughest questions. I have "songs" with the majority of my friends and hope the lyrics always mean something to me. My faith is in Jesus Christ, and I'm in love with Him. I have a strange fetish for football movies. I am an avid skier. I have a lot of hope and believe nothing is impossible with God.

 You can find Stacy's latest book When Darkness Tries to Hide on Amazon by clicking here

LORILYN INTERVIEWS Shellie Neumeier About Her New Book “Driven”

I met Shellie Neumeier through the John 3:16 Marketing Network and am excited to introduce her here. She is coming out with a new YA Novel, Driven. 

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Lorilyn: Tell us about your latest book Driven.  Do you have a favorite passage you'd like to share?

I can share the back cover blurb: “Robyn can’t help but notice the handsome new guy at her school. She ignores, however, the arrival of another being at Brookfield Central High School—a demon assigned to destroy her…

Robyn loves her friends, enjoys her youth group, and looks forward to meeting cute Caleb Montague. But when a caustic news reporter challenges her school’s prayer team, Robyn must choose: defend their right to meet on campus and pray for whomever they wish or back down at the principal’s request.

Now she must learn what God wants her to do. And she had better learn fast because there’s a supernatural enemy in town whose sole mission is to stop her—no matter the cost.”

Lorilyn: And how about the first couple paragraphs…

Shellie: “From a comfortable height above the trees, Sebastian circled the abandoned paper mill, drinking in the atmosphere of dereliction and decay surrounding the property. This place has more character than most of the humans I know. Half broken windows winked like the evil eyes of wayward souls, while snow drifts gathered in the corners. The wind toyed with the snow, whipping trails that could chill his feet and ankles. If he had feet and ankles, that is.


“Slipping through a second-story window, Sebastian watched a rat scurry across the dusty floor in a dash for the shadows. Like an angry cloud—black as asphalt, thick as cigar smoke—Sebastian floated after the rodent, watching with mild interest as it raced for another shadow and nearly collided with an old tom cat whose eyes glowed brightly with hunger. The tom sprang, but


“Sebastian turned away. He didn’t have time for these cat and mouse games today, no matter how much he enjoyed them. He had a bigger game to consider, and as he moved over the room, he thought about the girl he’d come to destroy.”

Lorilyn: Also, please share some of your writing goals.  What's next for you?

Shellie: I’m thrilled to say I’m under contract with my mid-grade chapter book to be released in 2/2012 (MuseItYoung Publishing) entitled The Wishing Ring. My twelve and nine-year-old helped develop the plot, which makes the story one wild and imaginative ride. 

I’ve also teamed up with Lisa Lickel in writing a romance novel. I enjoyed writing the young adult sections. But my favorite project is another YA novel written about a young boy with special needs. After a fit of rage, he finds himself struggling to survive life in a treatment center.  It’s been eye-opening writing that piece.

Lorilyn: What do you hope readers will get from reading your book?

Shellie: Hopefully, my readers will come away with a renewed sense of power. A sense of I-can-do-that, whatever “that” may be in their lives. And of course, I hope they come away having enjoyed a great ride from the story.

Lorilyn:  On a random note, if you were an animal, which one would you be, and why?

Shellie: Hmm. I’d love to be a Jaguar, filled with grace and speed; or a she-lion, fierce in her cub's protection; but my husband likens me to that dog on UP (the one that says “squirrel” with energized distraction).

What Others Are Saying About Driven

Driven is a new take on the age-old battle of good versus evil. Gripping from the first page, this is one book you won't want to put down. ~Leanna Kay, co-creator of www.samiesisters.com - a place for Christian girls to grow in faith.

Driven is a breathtaking book of tension, intrigue, and heartwarming emotion. From the moment I began to read until the very last word, I couldn't put it aside. It held me enthralled! ~Lindsay Below, Head Over Hand-Bought Heels

In the tradition of This Present Darkness and The Screwtape Letters, Driven pulls back the veil between worlds and reminds us that our struggle is not against flesh and blood but against Satan and his minions. But the journey of Robyn and her friends against both physical and spiritual enemies also illustrates the more exciting truth: that ultimate victory rests with our God. ~Anne Mateer, Wings of Dream, September 2011.

You can purchase Driven from Amazon by clicking here

JOHN 3:16 MARKETING NETWORK GUEST POST: Lorilyn Interviews April W. Gardner About Her New Book “Wounded Spirits,” an Amazon Best-Seller, and More

LORILYN: I would like to introduce April Gardner. April is a gifted writer with a wonderful personality that shines through in her writing. I met April on Facebook and approached her shortly after starting the John 3:16 Marketing Network. It was with much fear and trepidation that I initially asked people to join. 

Luckily for me, April took me up on my offer; and for that I am grateful. She has been a tremendous asset to the John 3:16 Marketing Network, paving the way for others to follow in her footsteps. I share this short interview with April, which speaks to our hearts as each of us longs to write a best-seller on Amazon.

LORILYN: What motivated you to become a writer?

APRIL: There was a story that needed to be told. I came across the lives of the Creek Indians and the McGirths on the pages of history books and felt a burning need to know these people better, to understand how they might have reacted and dealt with the circumstances thrust upon them. There’s a certain mysterious and regal quality to our country’s Natives that lures me in. They had nearly perfected the true sense of community, selflessness, and passion. I just needed to live in their moccasins for a while.

LORILYN: How do you write fiction? Do you outline or fly by the spirit? Do you pick your characters out of thin air, or base them on people you know? And how did you create the historical setting of Wounded Spirits? Did you have to do lots of research or are you a history buff?

APRIL: I tried writing “by the seat of my pants.” Once. Nope, it’s not for me. I’m a detailed plotter. I build my characters based on what I need them to accomplish in the plot. Adela, for instance, needed to find it relatively easy to forgive some pretty unforgivable deeds. So I made her a people-pleaser. When wrong was done against her, she automatically found a way it might have been her own fault.

The historical setting for Wounded Spirits was practically created for me. Pickett’s History of Alabama is one of the most interesting history books you’ll ever read. It’s almost written in story form. Since Pickett interviewed many survivors of the Creek War, he was able to color the pages with amazing descriptions of the people and places found in Wounded Spirits. He made my research rather easy. Thank you, Mr. Pickett!

LORILYN: You reached number one status in Christian fiction as a brand-new author on the day of your public launch. Please share with others how you accomplished such an incredible feat!

APRIL: All the glory goes to God. He worked out the details and brought everything together at the last minute. Until a month ago I really didn’t understand the premise behind the John 3:16 Marketing Network. Looking back, it’s simple. Get everyone you can to buy the book on one certain day and the book’s Amazon ranking will rise—to #1, Lord willing. Offering e-gifts to everyone buying the book was key, which is why gathering supporters willing to donate a gift is so vital. At the John 3:16 Marketing Network, the support system is already in place. All an author has to do is ask for help and it’s there.

To make it seem less overwhelming, consider this. It doesn’t take much to start rising in rank. Four (known) sales the evening before the launch took Wounded Spirits from #800,000 (in Amazon Books) to #62,000. Creating specific subcategories for a book is essential. (“Historical” under “Christian fiction” under “fiction,” for example.) In the historical fiction category, Wounded Spirits competed against a much smaller number than under “fiction” which is what my book was originally categorized under. By 10am, Wounded Spirits had reached #1 in that sub-subcategory. A few hours later, the book reached #1 in Christian fiction which is a larger subcategory but not as large as “fiction.” It reached #2096 in books, which is excellent. One thousand more would have been even better, but I’m not complaining.

I have no idea how many books actually sold, but does it matter? Not really, because the goal was “best seller status” not “X number of copies sold.”

Two days later I’m still rather numb. It was certainly the highlight of my career so far. Yes, I now possess the title Best-Selling Author, but it was the incredible show of support from people who loved me and were rooting for me that brings tears to my eyes, even now. Acquaintances old and new turned out in droves to buy the book and cheer me on. It’s THEM I have to thank for my new title; and the Lord who somehow, amazingly, found me worthy of it.

I cannot say enough for the John 3:16 Marketing Network. It was a concept I struggled with for a good while, but once it clicked, I knew it would work. Its founder, Lorilyn Roberts, is amazing. She was there for me every step of the way, guiding me and cheering me on. Joining is free, so I encourage any author wanting to see their book sales go further to hop on board and see if this might not be the place for them. I’m betting it is!

LORILYN: Can you give us just a tiny peek into your upcoming next book?

APRIL: The next book, Warring Spirits, picks up four years after the war. The Creek are struggling to get back on their feet after being nearly decimated, and Lillian McGirth finds herself confronted with her own horrible life choices. To quote my editor “it’s a love pentagon” you won’t want to miss it. The war for land might be over, but the war in their spirits has just begun!

You can purchase Wounded Spirits from Amazon by clicking here.