BOOK MARKETING: “The Very Un-novel Problem,” by Lorilyn Roberts

IN THE BEGINNING:


I began my presentation with the following statement: “You have no platform. You are not famous. You are not an expert in any particular subject. You have no fancy initials after your name. The reality is nobody cares about you or your book.”

As depressing as this might sound, it’s how I began my presentation to the First Coast Christian Writers in Jacksonville, Florida, in the fall of 2009. But I ended my comments with the following observation:

“If you were to present Jesus' marketing plan for the Gospel, it would probably go something like this: Jesus had no internet, no TV, no blog, no books, and no public relations people. All He had were twelve disciples whom He loved and on whom He had to depend to spread the Gospel around the world.

“God was able to use those flawed human beings to bring ‘The Greatest Story ever Told’ to a world way beyond what they could have envisioned, both then and into the future. If God can do that, our books can reach those for whom they were written. We don't need to overstretch our wallets, but neither should we sit idle. We should pray hard and seek His will not only in our writing but also in our marketing. Ultimately, God will get our book out there if we are good stewards of the gifts He's given us.

I wonder what the marketing people would say today if we told them our marketing strategy was to have twelve people talk about our book to everyone they met and that was all. We had no money to spend either. This is just a thought to ponder as I think about how difficult it is to market.

On December 30, 2009, I wrote a blog, “Marketing a POD book in 2009: Reflections on What Worked and What Didn't.” I shared what I had learned and my determination to “keep on keeping on” for what I believed God had called me to do—to market my Children of Dreams memoir the best way I knew how. I believed I had written a book that others would want to read if they knew about it. That is the key and the stumbling block for many Christian authors. You can find this blog.

The John 3:16 Marketing Network would emulate what Jesus taught His disciples, enabling them to share the Gospel despite persecution, opposition, and hardship. At its heart, the John 3:16 Marketing Network would be one Christian author helping another Christian author, and ultimately, advancing HIS WORD around the world. It’s different from what is currently being done, but let me give some background first.

In 2009, I attended a well-known Christian writers’ conference in Florida. Before the conference, I worked diligently to complete Children of Dreams, an inspirational and spiritual book about the adoption of my two daughters. Throughout the book, I compared their adoptions to God's adoption of us. I spent three months writing Children of Dreams and six months revising and editing it. An English major did the first bit of editing. The second round of editing was done by a high school English teacher. Then I had a professional editor who read it and loved it so much that she critiqued it some more. She also gave me tips on how to improve my writing for the future. Before the final version was printed, I had a friend with a Ph.D. in communications take one last look at it. She offered a few more suggestions.

Twenty-two people from different walks of life read Children of Dreams. Some I didn't know personally. Several volunteered when I asked for help from the church’s reading group (which I had never attended). I begged some people. Some sweet souls offered to read Children of Dreams because they knew my children and wanted to read their complete story.

All those who helped in the early drafts are acknowledged in the “forward” section of the book. I graciously accepted the advice given and looked at every note and comment. I swallowed my pride and learned how much I didn't know, but I also realized how blessed I was to have so many willing to invest their precious time reading the pages.

It is time-consuming to read a book and evaluate what you like and don’t like. I don't take it lightly when anybody gives me his thoughts, even when I don't agree. At least he is thinking and processing my words, and usually, if the comments are given in kindness, there is something I can use. It might give me an idea I wouldn’t have thought about otherwise.

After months of going through this process, spending a few hundred dollars making review copies, followed by additional editing, I believed I had a good book to present to an editor at the conference. I expected further revisions. I had attended this conference on three previous occasions and figured someone would recommend more changes. I even spent $50 and bought an eBook about proper etiquette at a writer’s conference—to make sure my heart was right and I wasn't setting myself up for failure.

I sent my submission ahead of time as per the requirements of the conference. The critiqued submissions from the editors were to be returned to the authors after lunch on Friday.

The conference started on Wednesday. Lunchtime arrived on the anticipated day and nervous participants lined up to receive their packages. Each person in front of me received his submission. The volunteer looked everywhere for mine but couldn’t find it. She reassured me that some were still out and to check back later.

I did not receive my critiqued submission until the following day when I insisted they find it. I looked at the notes jotted down by an editor of a well-known publishing house. His only comment was: “This doesn’t meet our needs. You might consider submitting to a magazine.”

I walked away upset but kept it to myself. I was okay with the thought my book might not be what he wanted, but to tell me to submit it to a magazine was an insult. Children of Dreams was 235 pages filled with twists and turns and unbelievable complications. There was no way he could have read my submission and gotten that impression.

Because of the long delay in receiving it, there were no openings left to meet with another editor. I stared at the sheets with all the appointment slots filled. I wondered how I could have paid such a huge sum of money to attend the conference and invested so much emotionally into my book and then not even have an opportunity to meet with anyone. Devastation might come close to describing my emotions.

I scrambled around to sign up with editors and agents who had slots to open up when people scratched appointments. I eventually met with three agents and two editors. Each time after the perfunctory greeting, I showed the listener my completed and bound book (if you are not a published author, you must have a finished manuscript before an agent or editor will talk to you).

Two agents asked me, “Do you have a platform? Do you have a mailing list?”

“No, I don't have a platform. But I do have a website, and I'm willing to do whatever you ask to get my book out there.”

One agent replied, “Come back and see me when you have one thousand people on your email list.” I thanked her.

Another agent told me to send him a proposal. I returned home and spent three weeks typing up a proposal and mailed it to him. He emailed me back to the effect, “I’m not sure when I'll get around to reading it. If you haven't heard from me in a month, ring me up.” I never bothered.

During the conference, I tried to show my book to anyone who would look at it. "Is it a memoir? Oh, nobody is publishing memoirs right now.”

I am glad that isn’t a long tradition. Otherwise, my kids would never have known about the incredible Christian witnesses of such folks as George Meuller, Martin Luther, J. Hudson Taylor, George Elliott, Corrie ten Boom, John Wycliffe, John Huss, and Johannes Gutenberg. I felt the Red Sea parting in front of me when people thought my book was only a memoir.

I never liked it being identified that way because memoirs are usually about dead people, and I am still very much alive. Besides, anyone who read Children of Dreams would strongly attest to the fact it is far more than just a memoir. Far be it for me to convince someone of that, especially when no one wanted to read a word.

One blessed editor did give me “the time of day.” He was someone I had met at a previous conference. I wasn’t going to present it to him because I knew it wasn’t the kind of material he was looking for, but I was discouraged. It turned out he was interested and even read a page or two. I felt like my year's labor was validated by someone who appreciated my passion. He ranks high in my opinion of what an editor should be.

When our time ended, I reached over to grab my book, but he asked if he could take it with him. I was thrilled. Although nothing ever materialized from that meeting, I later received a personal letter from the president of the organization thanking me for God’s testimony in the lives of my family. It wasn’t the endorsement I had hoped for, but I appreciated the fact that he took the time to write me.

I returned home still determined to publish Children of Dreams. I had vowed early on not to use Print on Demand (I think the Bible says we shouldn’t take vows). I had previously published a beautiful children's picture book, The Donkey and the King, as a POD book, and while I never regretted it, I learned from that experience how difficult it is to market a POD book. I wanted Children of Dreams to “get out there” and receive the exposure it deserved.

I was also tired of the prejudice that POD authors receive. I wanted to be taken seriously. After all, I had done multiple rewrites and had many people read it. I had done everything I could humanly speaking to make it one of those books that resonates with inspiration, hope, and redemption.

When I returned from the conference I did not let my disillusionment with the Christian publishing world dissuade me from looking at the secular market. I went to the bookstore and bought one of those expensive marketing guides and searched for what was hot.

Unlike the Christian market, secular publishers were seeking memoirs and publishing them. As I methodically put together my list of possible publishers, I began to wonder, “Why am I doing this?”

I had to wait till the summer to submit it to the XYZ Publishing Company. Another company only accepted submissions during the winter. As I examined the various requirements for submitting queries or manuscripts, my frustration mounted when it seemed like I couldn’t submit Children of Dreams anywhere right away.

“Why don't I just POD publish it and work my behind off to market it?” I thought. Besides, I'm fifty-four years old. I wrote Children of Dreams first and foremost for my daughters. I wanted them to know what I went through to adopt them, and ultimately, to see God’s hand in all of it. I wanted them to know it was God who brought them out of depravity to a new life where they would know love and security—and most of all—their Savior. While I spent years knocking on doors that might never open, I might die. Then they would never know their story.

I prayed about it because, until this point, I was resistant to POD. Was it my pride? God made it clear to me to publish it POD. I have never regretted it. Not because I've sold tons of books—I haven't. But because God has taught me so much I would never have learned otherwise.

My book was published on April 30, 2009. If you read the article I posted in December 2009, I share some of the things that worked and didn’t work. There were a lot of things that did nothing but cost a lot of money. I won’t repeat them here (see my previous website reference).

I gathered reviews on Amazon and many other websites. As of this writing, I have thirty-seven reviews on Amazon with five stars. I received five stars from the Christian Book Review, Midwest Book Review, Allbooks Review, and the FaithWriters Seal of Approval for Outstanding Read.

While I was marketing Children of Dreams, I realized how much I loved what I was doing and enrolled in graduate school to work on my Master’s in Creative Writing. I couldn’t find a good local Christian critique group, so I started one. I feel blessed that someone was willing to help me in this endeavor.

Where there is a will, God provides the way. I continue to remind myself, that I must be the best that I can be, not for my glory, but for the one that gives me the opportunity. To whom much is asked much is given.

Fast-forward to 2022. Children of Dreams has been published for many years now, and people still read it. I give it away as an e-book to anyone who asks, and thousands of sold and free copies have been downloaded from Amazon. Do I regret taking the marketing path that I pursued? Absolutely not. While the John 3:16 Marketing Network is no longer active, the Christian approach we used still applies today, although much harder because of all the free books available.

Despite that, I believe God will help each of us to sell books if we commit our hearts to Him and to His Good Work.

.

THE MASTER ARTISAN: Devotional by Lorilyn Roberts

Joy and I stood before the artisan anticipating his newest creation. The old, bearded man picked up a small, clear, glass tube with callused hands and gently stroked it. The two-thousand-degree fire spewed from the dragon's mouth and we could feel the intense heat from a few feet away. While others came to the medieval fair for entertainment and sports, we came to enjoy the musicians and artists.

Would the artist create a dog, a cat, a dolphin, or something else from the dozens on display behind him? Scattered about on the table of the lamp maker were hundreds of discarded shards of glass. If the broken and shattered pieces had been found any place else, they would have been thrown in the trash as worthless. But in the hands of the expert, little creatures of beauty sprung into being. The man “knew” his creations before they were sculpted into existence. With all-consuming passion, he focused on the object he held up to the burning flame. We stood transfixed, wondering what would emerge from the heat.

Not able to bear the suspense any longer, Joy asked, “What are you making?”

The artist glanced up at Joy with a look of satisfaction.

“I am making a hummingbird.”

We stared at the glass object as it glistened intensely. From the cylindrical shape came forth a small bird with flapping wings, a high tail, and a long beak. The intricate creation looked like the little winged creature that visited our red hummingbird feeder in the summer. It was hard to believe something so delicate had been forged out of two thousand degrees. Hidden in the worthless shard of glass was beauty that the artisan could see and no one else.

Watching him pursue with such intensity a dying art reminded me of the Great Creator, who thousands of years ago, created a world out of nothing. God flung the stars into the darkness to create light. He shook the heavens to release droplets that blanketed the earth, filling the valleys with abundance. He carved the mountains as monuments that stretched into the heavens. Everything God created was perfect. God’s crowning glory was the creation of man in His image, When the Great Master finished all His work, He described everything as “good.”

Even after man’s fall from grace, God created beauty by devising a plan to rescue us. God sees what we can become, not what we are now—in the rough, full of warts and foibles that only He knows. God sees beauty despite the mess we make of our lives. 

In hard places, He is our Hope. In broken dreams, He is our Redeemer. In sickness, He is the Great Physician. When we are discouraged, He strengthens us. He has a plan even when we don’t have a clue. I am amazed at how beauty takes hold again and again in so many forms. Even in our fallen state, the imperfections that surround us have hidden echoes of God's image. He never wastes anything to woo us back to His unconditional love.

That’s because God knows us better than we know ourselves. He promises hope and love and peace. He gives us opportunity and faith and joy. He sees what we can’t because He knows how it's all going to turn out.

God is the Great Author who penned the greatest story ever written thousands of years ago. He painted the picture when nothing yet existed. Today He works out the rough edges of our lives to prepare us for the great banquet. In all our imperfections, God sees beauty. He even blesses us with a sense of wonder so we can catch a glimpse of the world beyond.

Just as the artisan discovers beauty in shards of glass, the Master sees beyond our shattered lives. He breathes life into the heart of our souls. His heavenly hands long to mold us into the person He created us to be.

Today the hummingbird sits on our bookshelf and speaks of beauty. Someday I hope God will marvel at me, just as the artisan held up the hummingbird and nodded his approval. How wonderful it would be to hear the Master say on that blessed day, “Well done, my good and faithful servant.”

CREATIVE WRITING INSIGHTS: “How to Write a Memoir in Twelve Easy Steps,” by Lorilyn Roberts

All of us have lived through dramatic times of ecstasy and pain. For the sensitive and sensate person, memories of these events are etched in the psyche and have molded us into who we are. A memoir is a way to touch at the heart of those feelings and allow them to be shared with others.

A memoir is different from an autobiography because it takes a “snapshot” of certain events in a person’s life. A memoir tends to read more like a novel. Usually, a memoir is written in more colorful language than an autobiography and only relevant information is included—not everything about a person’s life should be shared.

So how do I get started, you may ask? Here are twelve steps I followed in writing my adoption memoir in Children of Dreams.

1. A memoir should have a beginning, a middle, and an end. There should be a problem, a conflict, and a resolution.

2. It might be helpful to pull out old pictures, diaries, and objects to bring to memory the experiences you are writing about. If possible, go to the scene and relive the events in your mind.

3. Allow your feelings to flow freely from your mind and heart—they may be painful, terrifying, hurtful, crazy, or not understood, but to write a good memoir, you must bring the buried nemeses to the surface and write with passion.

4. Listen to music that will transport you from your surroundings to the time and place of the memoir. I like classical music, but anything that stirs your emotions and allows your mind to be absorbed back into that moment will work.

5. Don’t do any major editing until you’ve written all that you can remember. Worry later about clean-up. If you edit too soon, you may change something that is important.

6. Expect to feel like you are going crazy. Your feelings may create powerful emotions that are buried deep, but when you write those hidden passions and distorted thoughts on paper, it can be cathartic. The story may even write itself and come to a resolution you never thought possible.

7. Make sure you validate facts. A memoir is based on truth, so dates, times, names, people, and sequence of events are important. Otherwise, your credibility may come into question if something you have written is shown not to be true. It may be necessary to change names or locations, and this is acceptable provided you put a disclaimer at the beginning.

8. A good memoir is rich in color—metaphors, similes, descriptions, dialogue, and feelings will make your memoir come alive.

9. After you’ve written around one hundred pages, take some time to reflect on what you have said. Then put it aside for a few days, don’t look at it, and come back and re-read it. It will be easier to spot things that need to be revised or rewritten. Save deletions for later.

10. Be kind to yourself. Writing a memoir is a very personal, gut-wrenching journey.

11. After you have written the rough draft and edited it as much as you can, including deletions, give your memoir to some trusted friends for feedback. You may see a pattern in their comments, and that’s a good indication of what needs further revision. Don’t be shy and seek a professional editor if needed.

12. Never give up. Never, never give up. Need I say it again? Never, never, never give up.

Why write a memoir, you may ask?

First, the memories are important to you. The intimate details will soon be forgotten if they are not written down. The memoir validates your experience and gives meaning to your life. Your memories become a treasured journey for others to learn from and enjoy.

A memoir can be a gift to your children, your parents, your friends, your country, and the world. Only you can tell the story that you’ve been given, and other people’s lives will be enriched. Most of all, if you’re like me, you will be set free from the past and empowered to write your next story.

You will be changed and healed in ways that would not have been possible without writing your story. Having gone through the journey twice, you will be wiser. Perhaps you will touch others in a way you couldn’t have imagined because the “gestalt” of your experience is universal. Most importantly, you will have accomplished what you set out to do, and that is to write your memoir.

I say it again, never give up. It will be worth it when you have finished.

BOOK MARKETING: “Reflections on What Worked and What Didn’t,” by Lorilyn Roberts

NOTE: While this piece was written in 2009, remarkably, book marketing in 2022 hasn’t changed, except perhaps to be even harder.

Reflecting on marketing Children of Dreams this year brings me to some interesting conclusions. The things I thought initially would be the most effective weren’t. Some of the things that cost nothing except my time were. To focus my efforts for my next book and how I will market it, I will share some of my results. Hopefully, I can help another person to make wiser choices about where to invest their efforts who, like me, may be a new author without huge sums of money to spend.


First, Children of Dreams was written as a memoir and published POD. If you have published a romance fiction or nonfiction book as an expert in some field, or some other type of book, your results may be different using these same marketing strategies.

Now to the Marketing Aspect:

Most of the things I spent a significant amount of money on marketing Children of Dreams, I doubt I would do again. The marketing people will say, “We guarantee exposure, not book sales,” and they have that one right. You can easily Google my name and find twenty or more pages where my name pops up. Based on these results, you might believe I am a best-selling author. I am not. What marketing experts guarantee is exposure, not book sales. 

As far as I am concerned, considering that information now borne out in experience, it makes me much more leery to invest dollars in the future on expensive marketing campaigns.

Some of the methods I used included the following:

1. Email blast. I spent around $250 on an email marketing campaign. I don't know that I sold one book out of it, and for that amount of money and not being able to document its success, I feel like it was a waste of money.

2. Email of my book cover and relevant information to all libraries and independent bookstores in the United States and Canada. This cost around $400, and again, I don't know that I sold a single book out of this campaign. Would I do it again? No.

3. RTIR, or Radio-TV Interview Report: Cost around $400. I was promoted two weeks in a row on radio only, and received two radio interviews. I am not aware of a single book that I sold as a result. One of the radio stations was in Canada and one was in the Boston area, I think. 

Would I do this again? Yes. I felt like it gave me a great experience and I enjoyed being interviewed. I was also able to take one of the interviews off the radio station’s website as an MP-3 audio and posted it on my website. If I had the money, I would have done the TV portion of the promotion, but it is very expensive and I couldn't afford it. Maybe with my next book, instead of wasting money on email campaigns, I will put it into this marketing venture.

4. Other things I did that were free or inexpensive and more effective as far as book sales.

Videos: Make lots of videos. I made five and posted them all over the web, not just on YouTube. There are many other video websites and they get picked up in the search engines as if they were magnets. The interview of me personally wasn’t particularly “exciting,” I suppose, but I think what the viewer can see is who I am; my character, and that I am a real, live, living, breathing human being. 

Besides, I know the next one will be better because the first one of anything is always the hardest and usually the worst. You are testing the waters, breaking new territory, going where you have never gone before. Experience counts for something.

Book Reviews; I found it very difficult to get friends of mine to post reviews of my book on Amazon.com (or any place else). Most people, unless they are in the writing or marketing field, are intimidated by the thought of having their words on the web. I submitted free books and e-books to several different sites for free book reviews, which met with only limited success. 

Would I send out free books for reviews again? No. Most of them produced no reviews, and they probably took my free books and advertised them on Amazon.com or eBay. Some of the free eBooks I sent for reviews, however, did produce reviews.

My goal was to get twenty-five reviews on Amazon. When I found it so difficult to get book reviews in a timely manner, I paid for a service that was very reasonable and legitimate, in my opinion, and rounded my review total to twenty-five reviews for five stars. 

Was it worth paying for some of the reviews? Absolutely. They were real people that read my book whom I did not know. I wasn’t paying for five stars. I was paying to have my book read and reviewed, and I don’t mind doing that. I would look at a book that has twenty-five reviews with five stars before a book with only two reviews with five stars. I feel this was money well spent. 

Also, the inside-the-book program on Amazon is excellent. If I can’t look inside someone’s book and I don’t know the author, I won’t buy the book, plain and simple.

The Masters of Marketing: The elite, the best, I believe, in the U.S. and probably the world is QVC. I close caption it almost on a daily basis, and have watched with interest how it is they can sell so many kinds of products and make millions annually. From hours of captioning, what I have observed goes like this.

The head person of the company actually appears on the network programming (and I mean “the boss”) and they are passionate about their product. They eat it, sleep it, dream it, and whatever else comes to mind. It is their life. I have captioned an hour of a product that I had absolutely no use for, and at the end of the show, have been convinced that I can’t live without that product. That is advertising and marketing as its best. If someone can be passionate about cleaning supplies and vacuum cleaners, I better be passionate about my book. Otherwise, I am in trouble.

To sum up what was only going to be a few comments is this: You must believe in yourself, in what you are writing, and have a passion never to give up or compromise, and finally, to give your book every ounce of tender-loving care that you possibly can. Then it’s your job to be the best writer you can be. 

That might mean you need to hire an editor to help you. Then you need to do everything you can to be that excellent writer—attend writer’s conferences, enroll in writing classes, read books about writing, and search the web for all the information you can find. And there is a lot of good, free information out there. 

Finally, you must have something in your book that will make a difference in people’s lives. It’s your job to convince everybody they can’t live without your book. I know that’s easier said than done. But with POD, you have that time. Your book never goes out of print.

Don’t forget, you need a good website, you need to have a blog, you need to be on social networking sites to connect with people, you need to be willing to get out and speak to the public about your book, and you need to get on as many free e-zines from marketing people as you possibly can. There is more I could write, but this is a start.

Am I discouraged I have only sold about two hundred books so far? Hardly. I have the rest of my life as a POD author. I am working on my next book in connection with my Master of Arts in Creative Writing, and look forward to “meeting” new people on the web, appearing on more radio shows, blogging about things that interest me, and sharing information like I am doing here. 

I have complete control over my book Children of Dreams, I love marketing, and as far as I am concerned, it doesn’t get much better than that. I truly believe the sales will come because I won’t give up. I am going to continue to write about the things I am passionate about, do what I can to promote good information that people can use, and because we live on a big planet, with the Internet, I know there are others out there that are interested in the same things I am. My job is to find them. It’s intriguing to me when I see people have visited my website from as far away as Japan and Israel.

If you have learned anything here, please let me know. Hopefully, my reflections will help you to use your money more wisely in your own marketing campaign. Happy Writing and Marketing in 2010 and beyond.

You can visit my website at http://lorilynroberts.com/.

BEAUTY AND WRITING: Devotional by Lorilyn Roberts

It’s interesting to me that Jesus never said in the Beatitudes, blessed are the beautiful, blessed are the popular, blessed are the smartest, or blessed are those who are the best—whether it be as a teacher, artist, carpenter, or writer. But He did say (Matthew 6:33), “Seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you”      

I have sensed in my spirit that when I am creating I am most like God than at any other moment. There is a subconscious link between the creative aspect of who we are and God. When we choose to glorify Him in that endeavor, the beauty is far greater than we could have created (or written) on our own. When our motives are tainted, we lose part of that beauty. By tainted, I mean by fame, money, popularity, or acceptance.

One thing that has struck me is I have scuba-dived all over the world, and there is a good possibility I have seen things that no one else on earth has seen—beauty that surpasses anything that I could describe here. I wonder why God would create beauty that would only be seen by me, or create beauty that would never be seen by even one person. New species are being discovered every day in science, and if I were a betting woman, I would say there are hundreds if not thousands of things out there that are still not seen or known. If we ask ourselves that same question, it can lead to some profound answers. Why create beauty if no one else will see it, believe in it, appreciate it, pay us for it, or give us accolades?

It’s because that is the way God is. We will always have the Audience of One, and if that Audience of One chooses to bring us recognition here, then we can be grateful for that. But I believe our rewards will be far greater in heaven if the beauty we create here is for Him, and maybe even more so if never appreciated by anyone, because the rewards we receive in heaven from our heavenly Father will dwarf anything that we could receive from man.

 

THE EMPTY PAPER TRAY: An Unusual Christmas Short Story, by Lorilyn Roberts

One night in a dream I stood before the Great Judge as He sat at the bench draped in His official black robe. The courtroom was immense and dark. I was all alone and stood quietly pondering my fate. As I waited to be sentenced for my unspecified crimes, my stenograph machine, set up before me as if I was to record the proceedings, began spitting out the record of my life—everything that I had ever done from the time I was born until that point.


Just as a court reporter writes it all down, my notes unraveled and overflowed from the paper tray faster and faster until the courtroom was covered in thousands of interconnected loops of stenograph paper strewn everywhere.

I knew I was condemned as I stood before the Great Judge. I wanted to fix all my mistakes, but I couldn't. It was too late and I had no defense. He was about to sentence me, but from the back of the darkened courtroom, a lone figure came forward and stood beside me. He was a towering individual, and I was covered by His shadow and enveloped by His omnipresence. Dare I look into His eyes? The room was empty, except for the three of us, and I suddenly recognized it was Jesus who now stood next to me at my darkest hour.

He approached the bench and there was a conference out of my hearing between the Audience of One. I wondered what the Masters of my future would decide; I knew I deserved death. The ugliness of my life was no secret to them. They knew every sin I had committed, every secret thought, every wasted action, every omission and commission of things of which I knew better.

Suddenly, as in a flash of lightning, the ream of stenograph paper rolled backward on itself and disappeared. The paper tray was empty. The scroll of my life was "remembered no more." There was no record that could be made, no court reporter's notes, no transcript. It was whisked away in an instant.

Jesus stepped down from the bench and returned to stand beside me. Again, without warning, the reams of paper now quickly reappeared, like a tornado, unraveling and covering the Holy One’s body. The Master stood condemned, my dirty, stained stenograph paper wrapped around Him as garments of cloth. He was bound as if he were to be laid in a borrowed tomb—or a manger. He would take the punishment I deserved. No longer guilty, God redeemed me by His love.

I now stood before more than a righteous judge. I stood before the Audience of One. Love compelled Jesus and my Heavenly Father to remember no more my past vulgarities. For the joy set before Him, Jesus was escorted away in shame. It was Love that took my place, Love that covered my sin all recorded on stenograph paper that spoke of condemnation.

As we share the joy of the Christmas holidays, let’s remember Jesus is the reason for the season. Let’s keep Him in our traditions and celebrations as we adorn Christmas trees with colorful ornaments and exchange lavish gifts. The greatest treasures we give, however, may not be wrapped in Christmas tissue but rather in what we do—our forgiveness, joy, and love, filled to the brim, poured out, and shared unselfishly. Let the light of Jesus burn brightly through the window of our hearts.

May it begin with me—more patience, more time, more of everything I lack. If Jesus gave His all, maybe, just maybe, I can venture out of my own comfort zone. If I try to be more like Him, if I allow His Word to mold me, perhaps I can be the difference-maker in my own world filled with the most precious lives I touch—my children, my family, my friends, my coworkers, and my neighbors.

Most of all, I want to remember what I have to be thankful for—and it begins with the empty paper tray. Because of Jesus, I can write the greatest story ever told, of how a baby came from Heaven to earth, born in a manger, wrapped in rags, and who redeemed me….Merry Christmas.